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Search: subject:"Differential price threshold"
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Behavioral price research
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Consumer behaviour
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Differential price threshold
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Preis
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Preismanagement
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Preistheorie
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Price
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Price information processing
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Price theory
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Acceptable price range
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Cheng, Lillian L.
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Monroe, Kent B.
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Coulter, Keith S.
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Lee, Angela Y.
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Thomas, Manoj
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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2
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
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