Search Results - subject:"Digital Advertising"

What is digital advertising literacy? : its components and relationship with advertising effectiveness and personal factors

Yoo, Jeong Ah; Cho, Chang-Hoan - In: Journal of global scholars of marketing science : … 35 (2025) 4, pp. 633-654

Persistent link: https://www.econbiz.de/10015550766

Assessing the suitability of digital advertising formats for products from diverse business sectors : insights from experts

Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - In: Contemporary economics 19 (2025) 1, pp. 59-73

digital advertising formats for products in a specific category. The existing studies provide insights into ways to improve … the effectiveness of individual digital advertising formats but are of limited use for strategic decision-making. This … study assumes that some digital advertising formats are more suitable for products from different business sectors than …

Persistent link: https://www.econbiz.de/10015338608

Perceptions of greenwashing and purchase intentions : a model of Gen Z responses to ESG-labeled digital advertising

Balaskas, Stefanos; Stamatiou, Ioannis; Komis, Kyriakos; … - In: Risks : open access journal 13 (2025) 8, pp. 1-33

This research examines the cognitive and psychological mechanisms underlying young adults' reactions to ESG-labeled online advertisements, specifically resistance to persuasion and purchase intention. Based on dual-process theories of persuasion and digital literacy theory, we develop and test a...

Persistent link: https://www.econbiz.de/10015448882

Online advertising, content moderation, and corporate accountability : a civil society perspective

Rochefort, Alex - In: Internet policy review : journal on internet regulation 14 (2025) 1

Persistent link: https://www.econbiz.de/10015373758

Assessing the suitability of digital advertising formats for products from diverse business sectors: Insights from experts

Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - In: Contemporary Economics 19 (2025) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10015372995

Social media advertising: A study on millennial purchase intentions

Vukasović, Tina; Weis, Lidija; Kramar, Tina - In: Agora International Journal of Economical Sciences (AIJES) 19 (2025) 1, pp. 341-356

Millennials represent one of the most significant consumer groups, combining high purchasing power, technological literacy, and a strong influence on the behaviour of other consumers. Despite their significance, the impact of social media advertising on their purchase intentions remains...

Persistent link: https://www.econbiz.de/10015561872

Social media advertising : a study on millennial purchase intentions

Vukasović, Tina; Weis, Lidija; Kramar, Tina - In: Agora international journal of economical sciences 19 (2025) 1, pp. 341-356

Persistent link: https://www.econbiz.de/10015557533

Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects

Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014547918

Strange bedfellows : consumer protection and competition policy in the making of the EU privacy regime

Çalışkan, Koray; MacKenzie, Donald A.; … - In: Journal of common market studies : JCMS 62 (2024) 5, pp. 1296-1313

Persistent link: https://www.econbiz.de/10015127076

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346

Persistent link: https://www.econbiz.de/10015159119