Oehlschläger, Dominik; Glas, Andreas; Eßig, Michael - In: Schmalenbach Journal of Business Research (SBUR) 76 (2024) 4, pp. 661-706
enhance their responsiveness. Digital Twins offer novel capabilities by providing comprehensive transparency on customer … across volume, process, and product dimensions. However, Digital Twins still lack empirical explorations and theoretical … embedment, leading to conceptual ambiguity. Through a case study approach, the study integrates Digital Twins into the framework …