EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Digital branding"
Narrow search

Narrow search

Year of publication
Subject
All
Brand management 14 Markenführung 14 Brand image 11 Markenimage 11 Consumer behaviour 9 Konsumentenverhalten 9 digital branding 9 Brand 8 Markenartikel 8 Social Web 8 Social web 8 Digital Branding 6 Digital branding 6 Digitalisierung 6 Digitization 6 Internet marketing 5 Online-Marketing 5 Brand architecture 4 Electronic Commerce 4 Markenarchitektur 4 Audience Targeting 3 Corporate branding 3 Digital Commerce 3 E-commerce 3 Luxury goods 3 Luxusgüter 3 Marketing management 3 Marketingmanagement 3 Performance Marketing 3 Sustainable E-Commerce 3 e-Commerce and e-Business 3 Beziehungsmarketing 2 Brand equity 2 Brand-Identity 2 Brand-Image 2 Brand-Management 2 Co-creation 2 Content-Marketing 2 Corporate reputation 2 Customer Journey 2
more ... less ...
Online availability
All
Undetermined 13 Free 5 CC license 1
Type of publication
All
Article 17 Book / Working Paper 4
Type of publication (narrower categories)
All
Article in journal 11 Aufsatz in Zeitschrift 11 Aufsatz im Buch 4 Book section 4 Article 2 Conference paper 1 Konferenzbeitrag 1
more ... less ...
Language
All
English 16 German 5
Author
All
Powell, Shaun M. 4 Heinemann, Gerrit 3 Ghorbani, Mijka 2 Gulati, Uma 2 Kreutzer, Ralf T. 2 Mehra, Aashish 2 Rajput, Sneha 2 Sharma, Aman 2 Sharma, Bhuvanesh Kumar 2 Swaminathan, Vanitha 2 Bianchi, Cinzia 1 D'Arco, Mario 1 Davies, Mark A. P. 1 Duman, Teoman 1 Edmundson-Bird, David 1 Golob, Urša 1 Grantz, Thimo 1 Karampela, Maria 1 Kernstock, Joachim 1 Kucuk, S. Umit 1 Marino, Vittoria 1 O'Guinn, Thomas C. 1 Ozbal, Okaï 1 Ragonese, Ruggero 1 Richards-Carpenter, Nastaran Norouzi 1 Rowley, Jennifer 1 Schmitt, Bernd 1 Sorescu, Alina 1 Steenkamp, Jan-Benedict E. M. 1 Tonner, Andrea 1 Topaloglu, Omer 1 Westermann, Arne 1
more ... less ...
Published in...
All
The journal of brand management : an international journal 3 AMS review : official publication of the Academy of Marketing Science 1 Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 1 Advances in brand semiotics & discourse analysis 1 Building corporate identity, image and reputation in the digital era 1 Cogent Business & Management 1 Cogent business & management 1 Digitale Transformation des Marketing 1 International journal of consumer studies 1 International journal of technology marketing : IJTMkt 1 Journal of business ethics : JOBE 1 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 1 Journal of marketing 1 PraxisWISSEN Marketing 1 The journal of asset management 1
more ... less ...
Source
All
ECONIS (ZBW) 19 EconStor 2
Showing 1 - 10 of 21
Did you mean: subject:"Digital banking" (4,360 results)
Cover Image
Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-19
The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a … post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines … the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating …
Persistent link: https://www.econbiz.de/10014527336
Saved in:
Cover Image
Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent business & management 10 (2023) 1, pp. 1-19
The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a … post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines … the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating …
Persistent link: https://www.econbiz.de/10014477179
Saved in:
Cover Image
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka; Karampela, Maria; Tonner, Andrea - In: International journal of consumer studies 46 (2022) 5, pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
Cover Image
Der neue Online-Handel : Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce
Heinemann, Gerrit - 2024 - 15., überarbeitete Auflage
Neues Meta-Targeting im Online-Handel -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Geschäftssysteme und Benchmarks im E-Commerce -- Best Practices und Risiken im Online-Handel.
Persistent link: https://www.econbiz.de/10015075816
Saved in:
Cover Image
Evaluating the brand equity of ride-hailing services from the users' perspective : a cross-country study
Ozbal, Okaï; Duman, Teoman; Topaloglu, Omer - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 62-90
Persistent link: https://www.econbiz.de/10015062348
Saved in:
Cover Image
Integrierte Markenführung im digitalen Zeitalter : Bedeutung – Konzepte – Instrumente – Evaluation
Ghorbani, Mijka; Westermann, Arne - 2023
Bedeutung von Marken -- Grundlagen der Markentheorie und Markenmodelle -- Markenwirkung -- Konsumverhalten im digitalen Zeitalter -- Markenstrategien und Markenpositionierung -- Instrumente der Markenführung -- Markenevaluation -- Zukunftsperspektive.
Persistent link: https://www.econbiz.de/10013518322
Saved in:
Cover Image
Der neue Online-Handel : Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce
Heinemann, Gerrit - 2023 - 14., überarbeitete Auflage
Neues Meta-Targeting im Online-Handel -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Geschäftssysteme und Benchmarks im E-Commerce -- Best Practices und Risiken im Online-Handel.
Persistent link: https://www.econbiz.de/10014375148
Saved in:
Cover Image
Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
Bianchi, Cinzia; Ragonese, Ruggero - In: Advances in brand semiotics & discourse analysis, (pp. 33-48). 2023
Persistent link: https://www.econbiz.de/10015066346
Saved in:
Cover Image
The new online trade : Business models, business systems and benchmarks in e-commerce
Heinemann, Gerrit - 2023
New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.
Persistent link: https://www.econbiz.de/10014248049
Saved in:
Cover Image
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
  • 1
  • 2
  • 3
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...