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  • Search: subject:"Digital branding"
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Year of publication
Subject
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Brand management 16 Markenführung 16 Brand image 11 Consumer behaviour 11 Konsumentenverhalten 11 Markenimage 11 Brand 10 Markenartikel 10 Social Web 9 Social web 9 digital branding 9 Digital branding 8 Digitalisierung 7 Digitization 7 Digital Branding 6 Internet marketing 6 Online-Marketing 6 Brand architecture 4 Electronic Commerce 4 Markenarchitektur 4 Audience Targeting 3 Beziehungsmarketing 3 Corporate branding 3 Digital Commerce 3 E-commerce 3 Luxury goods 3 Luxusgüter 3 Marketing management 3 Marketingmanagement 3 Performance Marketing 3 Relationship marketing 3 Sustainable E-Commerce 3 e-Commerce and e-Business 3 Brand equity 2 Brand-Identity 2 Brand-Image 2 Brand-Management 2 Co-creation 2 Content-Marketing 2 Corporate reputation 2
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Online availability
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Undetermined 14 Free 6 CC license 1
Type of publication
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Article 19 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 12 Aufsatz in Zeitschrift 12 Aufsatz im Buch 5 Book section 5 Article 2 Conference paper 1 Konferenzbeitrag 1
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Language
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English 18 German 5
Author
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Powell, Shaun M. 4 Heinemann, Gerrit 3 Ghorbani, Mijka 2 Gulati, Uma 2 Kreutzer, Ralf T. 2 Mehra, Aashish 2 Rajput, Sneha 2 Sharma, Aman 2 Sharma, Bhuvanesh Kumar 2 Swaminathan, Vanitha 2 Bianchi, Cinzia 1 Chopra, Nupur 1 D'Arco, Mario 1 Davies, Mark A. P. 1 Duman, Teoman 1 Edmundson-Bird, David 1 Gadhavi, Priti 1 Golob, Urša 1 Grantz, Thimo 1 Karampela, Maria 1 Kasap, Nihat 1 Kernstock, Joachim 1 Kucuk, S. Umit 1 Marino, Vittoria 1 O'Guinn, Thomas C. 1 Ozbal, Okaï 1 Ozturkcan, Selcen 1 Ragonese, Ruggero 1 Richards-Carpenter, Nastaran Norouzi 1 Rowley, Jennifer 1 Sahni, Harleen 1 Schmitt, Bernd 1 Sorescu, Alina 1 Steenkamp, Jan-Benedict E. M. 1 Tanaltay, Altug 1 Tonner, Andrea 1 Topaloglu, Omer 1 Westermann, Arne 1
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Published in...
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The journal of brand management : an international journal 3 AMS review : official publication of the Academy of Marketing Science 1 Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 1 Advances in brand semiotics & discourse analysis 1 Building corporate identity, image and reputation in the digital era 1 Cogent Business & Management 1 Cogent business & management 1 Digitale Transformation des Marketing 1 Fashion Marketing : The Contemporary Marketing Mix 1 International journal of consumer studies 1 International journal of technology marketing : IJTMkt 1 Journal of business ethics : JOBE 1 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 1 Journal of marketing 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 PraxisWISSEN Marketing 1 The journal of asset management 1
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Source
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ECONIS (ZBW) 21 EconStor 2
Showing 1 - 10 of 23
Did you mean: subject:"Digital banking" (4,416 results)
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Decoding digital engagement : a comparative analysis of English and Turkish brand post popularity dynamics on platform X
Tanaltay, Altug; Ozturkcan, Selcen; Kasap, Nihat - In: Journal of research in interactive marketing : … 19 (2025) 2, pp. 221-245
Persistent link: https://www.econbiz.de/10015416697
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Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-19
The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a … post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines … the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating …
Persistent link: https://www.econbiz.de/10014527336
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Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent business & management 10 (2023) 1, pp. 1-19
The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a … post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines … the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating …
Persistent link: https://www.econbiz.de/10014477179
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Circularity in Indian fashion brands : perspectives and digital branding orientations
Sahni, Harleen; Gadhavi, Priti; Chopra, Nupur - In: Fashion Marketing : The Contemporary Marketing Mix, (pp. 179-207). 2025
Persistent link: https://www.econbiz.de/10015425709
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Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka; Karampela, Maria; Tonner, Andrea - In: International journal of consumer studies 46 (2022) 5, pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
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Der neue Online-Handel : Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce
Heinemann, Gerrit - 2024 - 15., überarbeitete Auflage
Neues Meta-Targeting im Online-Handel -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Geschäftssysteme und Benchmarks im E-Commerce -- Best Practices und Risiken im Online-Handel.
Persistent link: https://www.econbiz.de/10015075816
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Evaluating the brand equity of ride-hailing services from the users' perspective : a cross-country study
Ozbal, Okaï; Duman, Teoman; Topaloglu, Omer - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 62-90
Persistent link: https://www.econbiz.de/10015062348
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Integrierte Markenführung im digitalen Zeitalter : Bedeutung – Konzepte – Instrumente – Evaluation
Ghorbani, Mijka; Westermann, Arne - 2023
Bedeutung von Marken -- Grundlagen der Markentheorie und Markenmodelle -- Markenwirkung -- Konsumverhalten im digitalen Zeitalter -- Markenstrategien und Markenpositionierung -- Instrumente der Markenführung -- Markenevaluation -- Zukunftsperspektive.
Persistent link: https://www.econbiz.de/10013518322
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Der neue Online-Handel : Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce
Heinemann, Gerrit - 2023 - 14., überarbeitete Auflage
Neues Meta-Targeting im Online-Handel -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Geschäftssysteme und Benchmarks im E-Commerce -- Best Practices und Risiken im Online-Handel.
Persistent link: https://www.econbiz.de/10014375148
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Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
Bianchi, Cinzia; Ragonese, Ruggero - In: Advances in brand semiotics & discourse analysis, (pp. 33-48). 2023
Persistent link: https://www.econbiz.de/10015066346
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