Search Results - subject:"Digital media"

Navigating through the digital workplace : measuring leader digital competence

Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - In: Journal of business and psychology 40 (2025) 1, pp. 179-205

Persistent link: https://www.econbiz.de/10015339700

Sourcing behavior and the role of news media in AI-powered search engines in the digital media ecosystem : comparing political news retrieval across five languages

Brantner, Cornelia; Karlsson, Michael; Kuai, Joanne - In: Telecommunications policy : the international journal … 49 (2025) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10015444488

Podcasting management : how audio platforms are shaping business ideas

Madsen, Dag Øivind; Slåtten, Kåre - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-13

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...

Persistent link: https://www.econbiz.de/10015492695

Predictive marketing regarding brand awareness of Gen Z : brand equity, digital media content or emotions lead to purchase?

Ademi, Lutfije; Zeqiri, Jusuf - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 10 (2024) 1, pp. 176-190

This article investigates the effect of brand awareness, brand equity, digital media content and emotions on purchase …. The findings show that all the independent variables, such as: brand equity, brand awareness, digital media content and …, brand equity, digital media content and emotions have a positive impact on purchase intention of Gen Z. …

Persistent link: https://www.econbiz.de/10015449673

A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://www.econbiz.de/10015052072

Development of marketing models for attracting and retaining consumers in digital branding

Yahelska, Kateryna; Vasylyshyna, Liubov - In: Technology audit and production reserves 5 (2024) 4/79, pp. 25-28

Persistent link: https://www.econbiz.de/10015534558

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172

Persistent link: https://www.econbiz.de/10014290744

Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?

Ademi, Lutfije; Zeqiri, Jusuf - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 10 (2025) 1, pp. 176-190

Persistent link: https://www.econbiz.de/10015403931

Parenting in a digital era: A narrative review

Fox, Celine; Robertson, Deirdre; Lunn, Pete - 2025

School-aged children and adolescents under 18 in Ireland spend more time online than ever before. 'Digital technology' is a broad term that refers to electronic devices like computers, smartphones, smart TVs and game consoles. These devices can connect to the internet and access various types of...

Persistent link: https://www.econbiz.de/10015434349

Mis-, dis-, and malinformation : a game-theoretic analysis of costly truth and equilibrium outcomes in digital media ecosystems

Warin, Thierry - 2025

Persistent link: https://www.econbiz.de/10015405779