Search Results - subject:"Digital media"

Navigating through the digital workplace : measuring leader digital competence

Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - In: Journal of business and psychology 40 (2025) 1, pp. 179-205

Persistent link: https://www.econbiz.de/10015339700

A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://www.econbiz.de/10015052072

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172

Persistent link: https://www.econbiz.de/10014290744

A comment on "A Systematic Review of Worldwide Causal and Correlational Evidence on Digital Media and Democracy" by Lorenz-Spreen et al., (2023)

Xia, Ziqian; Ye, Jinquan; Debnath, Ramit - 2025

In this study, we conduct a direct replication of Lorenz-Spreen et al. (2023)'s systematic review on digital media and … the relationship between digital media and democracy. …

Persistent link: https://www.econbiz.de/10015272979

Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?

Ademi, Lutfije; Zeqiri, Jusuf - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 10 (2025) 1, pp. 176-190

This article investigates the effect of brand awareness, brand equity, digital media content and emotions on purchase …. The findings show that all the independent variables, such as: brand equity, brand awareness, digital media content and …, brand equity, digital media content and emotions have a positive impact on purchase intention of Gen Z. …

Persistent link: https://www.econbiz.de/10015403931

Breaking barriers in advertising : innovative cross-media measurement with audio-matching

Sanz Blas, Silvia; Ballester-Riera, Victor; Buzova, Daniela - In: Journal of innovation & knowledge : JIK 10 (2025) 3, pp. 1-13

understand how emerging digital media (connected TV and Spotify) can contribute to meeting advertising objectives, in terms of … purchase intentions for advertised products. The results also reveal the complementary nature of the digital media analyzed …

Persistent link: https://www.econbiz.de/10015413873

Mis-, dis-, and malinformation : a game-theoretic analysis of costly truth and equilibrium outcomes in digital media ecosystems

Warin, Thierry - 2025

Persistent link: https://www.econbiz.de/10015405779

Ein Ordnungsrahmen für die »schöne neue Welt« der digitalen Medien

Küsters, Anselm; Störring, Matthias - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 105 (2025) 3, pp. 155-160

Die Digitalisierung führt zu einer anhaltenden Transformation des Medienökosystems. Die globale Macht von Plattformmonopolen und die zunehmende Bedeutung von künstlicher Intelligenz sind nur zwei Beispiele für die Notwendigkeit eines Updates der Medienökonomik. Wichtige Ziele sind der...

Persistent link: https://www.econbiz.de/10015371211

Parenting in a digital era: A narrative review

Fox, Celine; Robertson, Deirdre; Lunn, Pete - 2025

School-aged children and adolescents under 18 in Ireland spend more time online than ever before. 'Digital technology' is a broad term that refers to electronic devices like computers, smartphones, smart TVs and game consoles. These devices can connect to the internet and access various types of...

Persistent link: https://www.econbiz.de/10015434349

Parenting in a digital era : a narrative review

Fox, Celine; Robertson, Deirdre; Lunn, Pete - 2025

Persistent link: https://www.econbiz.de/10015413620