Escoz Barragan, Kevin; Becker, Felix Simon Rudolf - In: Small Business Economics 64 (2024) 3, pp. 1361-1385
allocate substantial resources to cultivate digital orientation. However, limited research has explored how digital orientation …: while high performance is observable at both extremes of the spectrum, an initial increase in digital orientation is … associated with performance setbacks until a specific threshold of digital orientation is reached, after which performance once …