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Subject
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Advertising effects 1 Betrug 1 Click Fraud 1 Direct Factors 1 Fraud 1 Indirect Factors 1 Internet marketing 1 Online-Marketing 1 Paid Search 1 SEA Adoption 1 Search Engine Advertising (SEA) 1 Search engine 1 Sponsored Search 1 Suchmaschine 1 Werbewirkung 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Abedin, Babak 1 Aurum, Aybüke 1 D’Amba, John 1 Jafarazdeh, Hamed 1
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International journal of enterprise information systems : an official publication of the Information Resources Management Association 1
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ECONIS (ZBW) 1
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Determinant of intention to use search engine advertising : a conceptual model
Jafarazdeh, Hamed; Aurum, Aybüke; D’Amba, John; … - In: International journal of enterprise information systems … 9 (2013) 3, pp. 22-38
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