Search Results - subject:"Direct marketing"

Assessing the predictive performance of machine learning in direct marketing response

Choi, Youngkeun; Choi, Jae W. - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10015051116

Direct sales and bargaining

Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - In: The Rand journal of economics 55 (2024) 4, pp. 749-787

Persistent link: https://www.econbiz.de/10015158062

Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects

Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014547918

The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, funding initiative "KI-Leuchttürme für Umwelt, Klima, Natur und Ressourcen", FKZ 67KI2060

Marken, Gesa; Frick, Vivian; Schmelzle, Frieder; Meyer, … - 2024

Persistent link: https://www.econbiz.de/10014515179

Omni-channel customer segmentation : a personalized customer journey perspective

Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - In: Journal of consumer behaviour 23 (2024) 6, pp. 3253-3275

Persistent link: https://www.econbiz.de/10015117065

Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales

Zhang, Xueting; Wang, Feng; Cao, Xia - In: Journal of retailing and consumer services 81 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125180

Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing

Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834

Persistent link: https://www.econbiz.de/10015047983

Zweinutzungshuhn - was ist das? Umfrage unter Landwirt*innen und Geflügelhalter*innen in Deutschland 2022

Gebhardt, Beate; Bermejo, Gabriela; Imort-Just, Annik; … - 2023

Um das seit Januar 2022 geltende Verbot des Kükentötens einzuhalten, schlägt das Bundesministerium für Ernährung und Landwirtschaft drei Alternativen vor, darunter das Ausbrüten von Zweinutzungshühnern. Neben züchterischen und wirtschaftlichen Herausforderungen, Zweinutzungstiere in der...

Persistent link: https://www.econbiz.de/10014321744

Think DSD, Not ADR

Lande, John - 2023

This article argues that it is time for a paradigm shift in the way we define the alternative dispute resolution (ADR) field. It suggests that the dispute system design (DSD) paradigm should succeed ADR. ADR is an ever-expanding collection of distinct dispute resolution procedures. By contrast,...

Persistent link: https://www.econbiz.de/10014360969

The evolving direct-to-consumer retail model : a review and research agenda

McKee, Samantha; Sands, Sean; Pallant, Jason Ian; … - In: International journal of consumer studies 47 (2023) 6, pp. 2816-2842

Persistent link: https://www.econbiz.de/10014427405