Schiebler, Tom; Lee, Nick; Brodbeck, Felix C. - In: Journal of the Academy of Marketing Science 54 (2025) 1, pp. 91-112
Expectancy-disconfirmation has been the dominant paradigm to explain the formation of consumer satisfaction for over 40 … missing. Hence, we provide a meta-analysis of expectancy-disconfirmation research, using 150 records ( N = 58,597), to test … disconfirmation as a mediator in each path (using meta-analytical path analysis). We found evidence for an overall positive …