Association rule mining is a widely used data mining technique in various domains. It enables the identification of trends, frequent patterns, and relationships among the data. This study introduced a new method for mining association rules independently from multiple data sources. It combined...

Big data are known to improve operational efficiency, competitiveness, and performance. Despite these unprecedented benefits, the understanding of how big data transform organizational processes remains limited. To address this gap, this research empirically investigates how big data analytics...

In today's context of escalating environmental pressure, traditional methods of natural resource conservation face numerous challenges. The use of big data analytics to support the formulation of environmental policies has become a crucial approach for enhancing the efficiency and scientific...

The purpose of this study is to identify airline asymmetric attributes that affect customer satisfaction based on the three-factor theory and to build an Asymmetric Impact-Sentiment Analysis (AISA) for resource allocation prioritization. We identified food and beverage service as a basic factor;...