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Blowing minds with exploding dish names/images : the effect of implied explosion on consumer behavior in a restaurant context
Yu, Junwei
;
Droulers, Olivier
;
Lacoste-Badie, Sophie
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304507
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