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~isPartOf:"Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management"
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banner ad
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display ads vs. text-only ads
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electronic commerce
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high-involvement product
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internet advertising
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language of advertisement
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visual information
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Chen, Jengchung Victor
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Flores, William
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Ross, William H.
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
Electronic commerce research and applications
1
International Journal of Industrial Organization
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The Internet Banner Ad and Users’ Attitudes
Flores, William
;
Chen, Jengchung Victor
;
Ross, William H.
-
ToKnowPress
advertised with
display
ads
rather than text-only ads; the low-involvement product was slightly more appealing if advertised with …
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