Search Results - subject:"Dual coding theory"

An empirical examination of online restaurant reviews on Yelp.com : a dual coding theory perspective

Yang, Sung-Byung; Hlee, Sunyoung; Lee, Jimin; Koo, Chulmo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 817-839

Persistent link: https://www.econbiz.de/10011687767

The effects of second screen use on sponsor brand awareness: a dual coding theory perspective

Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: Journal of Consumer Marketing 32 (2015) 2, pp. 71-84

test the applicability of the theoretical framework of a dual coding theory in this new context, followed by a 3 × 2 …

Persistent link: https://www.econbiz.de/10014849864

The effects of second screen use on sponsor brand awareness : a dual coding theory perspective

Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10011300136

Young audiences’ emotional experience on smartphone film: an application of dual-coding theory

Huang, Tseng-Lung; Chen, Yi-Mu - In: Young Consumers 15 (2014) 2, pp. 193-208

ensure that audiences can process coding and enjoy emotional experiences when using smartphone. Originality/value – Dual-coding … theory is applied to determine which coding system the audience use to interpret the new-media text, such as smartphone films. …

Persistent link: https://www.econbiz.de/10015044566

Young audiences' emotional experience on smartphone film : an application of dual-coding theory

Huang, Tseng-lung; Chen, Yi-mu - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 193-208

Persistent link: https://www.econbiz.de/10010412076

Country-specific associations made by consumers : a dual-coding theory perspective

Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121

Persistent link: https://www.econbiz.de/10009792663