Search Results - subject:"E/CRM"

A STUDY ON THE FACTORS AFFECTING ADOPTION OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT INFORMATION SYSTEMS IN UGANDAN SMES

OLUPOT, Charles; KITUYI, Geoffrey Mayoka; NOGUERA, Jose - 2014

. This study was intended to examine the factors that affect the adoption of e-CRM in developing countries. A case study was … descriptive statistics. Although the findings indicate that e-CRM was very beneficial in promoting SMEs’ new products, marketing … technology. The main challenges were highlighted as lack of knowledge about the e-CRM, lack of ICT skills, poor infrastructure …

Persistent link: https://www.econbiz.de/10015336210

Electronic customer relationship management (E-CRM), customer experience and customer satisfaction : evidence from the banking industry

Surya, Pushpender Kumar; Mokha, Anupreet Kaur; … - In: Benchmarking : an international journal 29 (2022) 2, pp. 551-572

Persistent link: https://www.econbiz.de/10013040883

Electronic customer relationship management assimilation in Southeastern European companies : cluster analysis

Melović, Boban; Rondović, Biljana; Veljkovic, Slavica … - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1081-1100

Persistent link: https://www.econbiz.de/10013352688

Electronic customer relationship management framework for Game Parks in Zimbabwe

Tsokota, Theo; Mahlangu, Gilbert; Muruko, Muchaneta Enipha - In: African journal of science, technology, innovation and … 14 (2022) 5, pp. 1184-1195

Persistent link: https://www.econbiz.de/10013415419

Towards the analysis of e-CRM practices using an integrated fuzzy approach

Babgohari, Ali Zamani; Hamedi, Mahdie; Yazdi, … - In: International journal of electronic customer … 13 (2022) 3, pp. 272-293

Persistent link: https://www.econbiz.de/10014309481

e-CRM and loyalty : a mediation effect of customer experience and satisfaction in online transportation of Indonesia

Mulyono, Hardi; Situmorang, Syafrizal Helmi - In: Academic journal of economic studies 4 (2018) 3, pp. 96-105

Persistent link: https://www.econbiz.de/10011917848

Electronic customer relationship management and company performance : exploring the product innovativeness development

Herman, Lalu Edy; Sulhaini, Sulhaini; Farida, Naili - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012483369

An empirical study on influence of e-CRM towards customer loyalty in banking sector

Shastri, Siddharth; Sharma, Ridhima; Sethi, Vaishali - In: International journal of public sector performance … 6 (2020) 5, pp. 642-652

Persistent link: https://www.econbiz.de/10012516845

Exploring E-CRM in Indian banking sector

Sharma, Ridhima; Shastri, Siddharth; Rathore, Jitendra Singh - In: International journal of public sector performance … 6 (2020) 5, pp. 653-663

Persistent link: https://www.econbiz.de/10012516848

Predictive data mining model for electronic customer relationship management intelligence

Ahmed, Bashar Shahir; Ben Maâti, Mohamed Larabi; … - In: International journal of business intelligence research … 11 (2020) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10012304760