Search Results - subject:"E/CRM"

Exploring the links between the expectations of relationship marketing and the reality of electronic-CRM

Doherty, Neil; Lockett, Nigel - 2008

whether theanticipated benefits of relationship marketing can actually be delivered through theapplication of e-CRM software … models the links betweenrelationship marketing and e-CRM, before using this to explore the outcomes of the adoptionof e-CRM … in this paper are twofold: the driver for e-CRM adoption has primarily been the need to integrate the front and back …

Persistent link: https://www.econbiz.de/10009461135

Variable Relationships in Online Retailing: Cultivating Consumer Satisfaction and Loyalty

Lantieri, Tara - 2008

In today’s competitive retailing landscape consumer satisfaction and loyalty have been key issues on the mind of many a marketer. With the growth of e-retailing, buyers and sellers have evolved; the traditional goals of satisfaction and loyalty remain but the means to achieving those have...

Persistent link: https://www.econbiz.de/10009463667

E-CRM IN THE TOURISM SECTOR

Lidija Pulevska – IVANOVSKA - In: Revista de turism - studii si cercetari in turism / … 5 (2008) 5, pp. 14-19

relationship development with the end-consumers as well as tourism suppliers and market intermediaries. E-CRM and ICTs adoption is … will focus on the issues related to e-CRM and ICTs and their adoption and implementation in e-tourism. …

Persistent link: https://www.econbiz.de/10005113136

E-CRM IN THE TOURISM SECTOR

IVANOVSKA, Lidija Pulevska - 2008

Persistent link: https://www.econbiz.de/10015336744

Investigating websites' e-CRM features in building customer relationships : evidence from Greece

Papaioannou, Eugenia; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 320-338

Persistent link: https://www.econbiz.de/10011349106

Testing cloud computing for customer satisfaction and loyalty

Guimaraes, Tor; Paranjape, Ketan - In: International journal of electronic customer … 8 (2014) 1/3, pp. 72-86

Persistent link: https://www.econbiz.de/10011471138

The role of 3D product presentation in enhancing electronic customer relationship management (e-CRM) for online retailer : university students context

Algharabat, Raed S. - In: International journal of electronic customer … 8 (2014) 4, pp. 159-179

Persistent link: https://www.econbiz.de/10011471304

Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank

Shahin, Arash; Gharibpoor, Mahshid; Teymouri, Shirin; … - In: International journal of business information systems : … 13 (2013) 4, pp. 453-470

Persistent link: https://www.econbiz.de/10010231396

Entrepreneurial marketing in SMEs: the key capabilities of e‐CRM

Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 40-64

internet‐based technologies (IBTs) on the customer relationship management (CRM) activities (i.e. e‐CRM) of SMEs in Ireland … customers and the management of customer information being distilled as key areas within e‐CRM in SMEs. Findings – To varying … and to create competitive advantage through e‐CRM. SMEs find the communication aspect of e‐CRM easier, but struggle to …

Persistent link: https://www.econbiz.de/10014902638

Piloter la relation client dans l'e-commerce : quels leviers et quelles incidences sur les comportements d'achat?

N'Goala, Gilles; Cases, Anne-Sophie - In: Recherche et applications en marketing 27 (2012) 4, pp. 95-119

Persistent link: https://www.econbiz.de/10010199781