Electronic customer relationship management system (e-CRM) is acknowledged today as obligatory concept of customer … relationship management in the world of services. Therefore, research on impact of CRM and e-CRM system to efficiency of rent … tourism industry as whole. The aim of this paper is to explore the impact of e-CRM on efficiency of rent-a-car agencies in …

the incorporation of CRM applications. Thus, it has changed into electronic‐CRM or e‐CRM. In this study the implementation … of e‐CRM in the Greek Telecommunications Organization is examined and the benefits and problems as well as the success … from e‐CRM implementation, since it significantly helped the information flow in the Organization as well as relationships …

The potential impact of E‐CRM on cost savings, revenue growth, and increased customer’s convenience has generated … considerable interest and speculation across the industries. The immense growth of E‐CRM market has opened new vistas of business … for E‐CRM vendors. However, with plethora of vendors and products available in the market it makes the choise of the …