Martinović, Maja; Barać, Roko; Maljak, Hrvoje - In: Administrative Sciences : open access journal 14 (2024) 7, pp. 1-21
review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a …. Enhancing trust, usefulness, and ease of use while reducing perceived risks can boost subscription-based e-commerce adoption …-based models, given their growing popularity in e-commerce and the limited existing research. Additionally, this paper offers …