Singh, Ranjit; Sibi, P.S. - In: Journal of Tourism, Heritage & Services Marketing 9 (2023) 1, pp. 3-14
Purpose: This study examines the personal characteristics and social influence of Generation Z on their e-loyalty … websites, which in turn influence e-loyalty in a generational context. These factors are crucial in e-commerce, but they have … e-loyalty of Generation Z towards tourism websites. Implications: The implications of understanding the e-loyalty of …