Search Results - subject:"E-commerce"

Effects of product online reviews on product returns : a review and classification of the literature

Wang, Yun; Yu, Bo; Chen, Jing - 2026

Persistent link: https://www.econbiz.de/10015459120

Knowledge and drivers of rural e-commerce entrepreneurial vibrancy : a fuzzy-set qualitative comparative analysis study

Huang, Lijuan; Huang, Yi; Rong, Zhe; Xie, Guojie - 2026

Fostering rural e-commerce entrepreneurial vibrancy is crucial for achieving regional economic transformation and …-level administrative regions in China, the study identifies three equifinal pathways to high rural e-commerce entrepreneurial vibrancy: the …

Persistent link: https://www.econbiz.de/10015609161

The impact of digital technology on e-commerce and sustainable performance in the EU

Criveanu, Maria Magdalena - 2026

The expansion of digital technologies has led to a digital transformation of the economy and society. E-commerce … such as artificial intelligence (AI), big data, the Internet of Things (IoT), and cloud computing (CC) on the e-commerce … intelligence (AI), big data, the Internet of Things (IoT), and cloud computing (CC) on e-commerce development and sustainable …

Persistent link: https://www.econbiz.de/10015625811

E-Commerce Moratorium at WTO: Evolution, Status and Way Forward

Lohani, G D; Kumar, Amit; Mishra, Alaknanda - 2026

Persistent link: https://www.econbiz.de/10015624722

Fragmenting the multilateral trade system : the rise of JSIs at the WTO

Singh, Shailja; Dash, Priyadarshi; Agarwal, Pragyan - 2026

Persistent link: https://www.econbiz.de/10015624990

Digital infrastructure, SME e-commerce, and economic growth : evidence from China's platform economy

Hao, Tengyue; Rasiah, Rajah; Mustafa, Sohaib - 2026

SME-led e-commerce remains limited. Drawing on the Resource-Based View, this study examines how SME digitalization … significantly amplifies the growth effects of e-commerce expansion, mobile payments, and digital marketing, whereas its moderating …

Persistent link: https://www.econbiz.de/10015626054

Unlocking inclusive growth : the mediating role of e-commerce in MSME digitalization for economic development and SDGs' achievement in Jambi Province, Indonesia

Anggraeni, Lidya; Zulgani; Hodijah, Siti; Umiyati, Etik - 2026

persistent inequality. This study addresses this gap by examining, for the first time in the context of Jambi Province, how e-commerce … adoption of e-commerce. This integrated approach, combining Micro, Small and Medium Enterprises' (MSMEs') capacity, digital …

Persistent link: https://www.econbiz.de/10015626081

Influence of environmental stimuli on impulsive buying behavior in online livestream commerce : the moderating role of livestream viewing frequency and livestream shopping experience

Dinh Huu De; Khoa Bui Thanh - 2026

The impact of environmental factors on consumer impulsive buying behavior in the context of e-commerce live streaming … understanding of how consumers learn to restrain their impulse buying in the era of e-commerce live streaming and sheds new light in …

Persistent link: https://www.econbiz.de/10015628749

Enhancing online impulse buying through artificial intelligence stimuli and social stimuli in generation Z : the mediating role of brand trust

Sanawan, Sharif Usman; Hassan, Muhammad Taimoor; … - 2026

The purpose of this research is to investigate and explain the extent to which artificial intelligence stimuli and social behavior determinants influence online impulse buying in Pakistan's e-retail sector positioning brand trust as central pathway mechanism among generation Z. Drawing on the...

Persistent link: https://www.econbiz.de/10015628822

The path to impulse : a cognitive-affective-conative model of live E-commerce behaviour across Southeast Asia

Wusko, Any Urwatul; Aminullah - 2026

Persistent link: https://www.econbiz.de/10015638838