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  • Search: subject:"ELM"
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Year of publication
Subject
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ELM 43 Konsumentenverhalten 34 Consumer behaviour 33 Werbewirkung 20 Advertising effects 19 Social Web 16 Social web 16 Internet marketing 13 Online-Marketing 13 Viral marketing 11 Virales Marketing 11 Advertising 8 Elaboration likelihood model (ELM) 8 Theorie 8 Theory 8 Werbung 8 elaboration likelihood model 7 eWOM 6 Cognition 5 Elaboration likelihood model 5 Forecasting model 5 Kognition 5 Marketing 5 Online retailing 5 Online-Handel 5 Prognoseverfahren 5 Communication 4 Credibility 4 Emotion 4 Forecast 4 Glaubwürdigkeit 4 Kommunikation 4 Prognose 4 information processing 4 Beziehungsmarketing 3 Elaboration-Likelihood-Model 3 Emotions 3 Holiday behaviour 3 Internet 3 Persuasion 3
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Online availability
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Undetermined 53 Free 12 CC license 2
Type of publication
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Article 69 Book / Working Paper 9
Type of publication (narrower categories)
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Article in journal 56 Aufsatz in Zeitschrift 56 research-article 6 Hochschulschrift 3 Article 1 Graue Literatur 1 Non-commercial literature 1
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Language
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English 66 Undetermined 6 German 5 French 1
Author
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Klimmt, Christoph 3 Kok Wei Khong 3 Teng, Shasha 3 Abos, Regine Marguerite 2 Bargh, Danielle 2 Benoît-Moreau, Florence 2 Connory, Jane 2 Dwivedi, Yogesh K. 2 Kita, Jaroslav 2 Larceneux, Fabrice 2 Maheswarappa, Satish Sasalu 2 McAlister, Anna R. 2 Parguel, Béatrice 2 Pearson, David 2 Rosset, Magdalena 2 Sivakumaran, Bharadhwaj 2 Srivastava, Ekta 2 Taffe, Simone 2 Wang, Lin 2 Wang, Yufang 2 Wei Wei Goh 2 Zhang, Jiangli 2 Zhao, Meng 2 Abbasi, Amir Zaib 1 Ajayi, Oluwakemi 1 Alford, Bruce L. 1 Allison, Thomas H. 1 Ambrose, Maureen L. 1 Amirshahi, Mirahmad 1 Ana Mar¡a 1 Arenas, Daniel 1 Athanasopoulos, George 1 Awan, Sahar 1 Baabdullah, Abdullah Mohammed 1 Balakrishnan, Janarthanan 1 Balbay, Asim 1 Belarmino, Amanda 1 Bhattacharjee, Titas 1 Bisoi, R. 1 Botlhoko, Tshegofatso 1
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Institution
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HAL 1 Programa Interuniversitario de Doctorado en Nuevas Tendencias en Dirección de Empresas, Facultad de Cièncias Económicas y Empresariales 1 Université Paris-Dauphine (Paris IX) 1
Published in...
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International journal of internet marketing and advertising : IJIMA 4 Journal of business research : JBR 3 Asia Pacific Journal of Marketing and Logistics 2 Asia Pacific journal of marketing and logistics 2 Data Technologies and Applications 2 Energy 2 International journal of forecasting 2 International journal of hospitality management 2 International journal of networking and virtual organisations : IJNVO 2 Journal of internet commerce 2 Journal of marketing communications 2 Journal of retailing and consumer services 2 Cleaner and responsible consumption 1 Computational economics 1 Computers & operations research : and their applications to problems of world concern ; an international journal 1 Economics Papers from University Paris Dauphine 1 Electronic commerce research 1 Health marketing quarterly 1 IEEE transactions on engineering management : EM 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information technology and management 1 International Journal of Applied Evolutionary Computation (IJAEC) 1 International Journal of Computer Vision and Image Processing (IJCVIP) 1 International Journal of Financial Studies : open access journal 1 International Journal of Technology for Business (IJTB) 1 International journal of advertising : the review of marketing communications 1 International journal of bank marketing 1 International journal of consumer studies 1 International journal of electronic marketing and retailing : IJEMR 1 International journal of entrepreneurial behavior & research 1 International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association 1 International journal of market research 1 International journal of production research 1 International journal of sports marketing & sponsorship 1 International journal of technology for business (IJTB) 1 International review on public and non-profit marketing 1 Journal of African business 1 Journal of Social Marketing 1 Journal of business ethics : JOBE 1 Journal of business venturing 1
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Source
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ECONIS (ZBW) 61 Other ZBW resources 8 RePEc 7 EconStor 1 USB Cologne (EcoSocSci) 1
Showing 1 - 10 of 78
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A study of the neural mechanisms by which reference groups and low-carbon product types influence individual purchase decisions
Zhang, Peng; Li, Shuang; Feng, Jing; Mei, Lei - In: Cleaner and responsible consumption 19 (2025), pp. 1-16
. Therefore, grounded in the Elaboration Likelihood Model (ELM), this study investigated the psychological mechanism of the …
Persistent link: https://www.econbiz.de/10015595578
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A hybrid of Box-Jenkins ARIMA model and Neural Networks for forecasting South African crude oil prices
Tsoku, Johannes Tshepiso; Metsileng, Daniel; Botlhoko, … - In: International Journal of Financial Studies : open … 12 (2024) 4, pp. 1-13
, hybridisation of ARIMA with artificial neural network (ANN)-based Extreme Learning Machine (ELM) and ARIMA with general regression … identified as the best fit for the series and successfully passed all diagnostic tests. The ARIMA-ANN-based ELM hybrid model … than the ARIMA-GRNN hybrid, highlighting its strong competitiveness compared to the ARIMA-ANN-based ELM model. The hybrid …
Persistent link: https://www.econbiz.de/10015337777
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How green influencers' content strategies promote pro-environmental awareness through electronic word of mouth (e-WOM)
Nguyen, Thi Thao Vi; Dang, Thai-Thinh - In: Qualitative market research : an international journal 29 (2026) 1, pp. 57-81
Persistent link: https://www.econbiz.de/10015610304
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Finfluencer : can financial social media influencers promote desirable financial behaviours?
Hii, Ivy S. H.; Ong, Yixuan - In: International journal of bank marketing 44 (2026) 2, pp. 284-312
Persistent link: https://www.econbiz.de/10015592823
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Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Dwivedi, Yogesh K.; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271
Persistent link: https://www.econbiz.de/10014432396
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Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel; Zourrig, Haithem - In: Journal of marketing communications 29 (2023) 5, pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.; Robinson, Linda J.; Dobele, Angela R. - In: International journal of consumer studies 47 (2023) 1, pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
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Organizational responses to online employee reviews : a mixed-method research
Zhang, Yunxuan (Carrie); Shum, Cass; Belarmino, Amanda - In: International journal of hospitality management 125 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015357569
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The influence of sponsorship effectiveness on consumer perceptions and purchasing behavior in esports
Wu, Yu-Feng; Wu, Yu-Tai; Chen, Bo-Ching - In: International journal of sports marketing & sponsorship 26 (2025) 5, pp. 950-968
Persistent link: https://www.econbiz.de/10015614789
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A team-innovative optimization search algorithm and its application to cash flow forecasting
Wu, Jianjun; Xia, Lu - In: Computational economics 66 (2025) 1, pp. 929-946
Persistent link: https://www.econbiz.de/10015590839
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