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Search: subject:"Elaboration Likelihood Model"
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Consumer behaviour
114
Konsumentenverhalten
112
Elaboration likelihood model
79
elaboration likelihood model
57
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
Social Web
40
Social web
40
Viral marketing
34
Virales Marketing
34
Elaboration Likelihood Model
26
Online retailing
25
Online-Handel
25
Advertising
18
Werbung
17
Beziehungsmarketing
16
Relationship marketing
16
ELM
14
Confidence
13
Vertrauen
13
Theorie
12
Theory
12
Brand management
11
Credibility
11
Glaubwürdigkeit
11
Markenführung
11
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10
Brand image
10
Crowdfunding
10
Markenartikel
10
Markenimage
10
Cognition
9
Innovation adoption
9
Innovationsakzeptanz
9
Kognition
9
Customer satisfaction
8
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8
Communication
7
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127
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22
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4
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Article
172
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7
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152
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152
research-article
11
Article
3
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2
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English
175
German
3
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1
Author
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Eger, Jens
3
Jayawardena, Nirma Sadamali
3
Klimmt, Christoph
3
Quach, Sara
3
Thaichon, Park
3
Zheng, Haichao
3
Abos, Regine Marguerite
2
Bandyopadhyay, Chinmoy
2
Bargh, Danielle
2
Belarmino, Amanda
2
Berwanger, Gabriel Alexander Dos Santos
2
Bögel, Paula Maria
2
Chakraborty, Debarun
2
Connory, Jane
2
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Ha, Louisa
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong (Shawn)
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Kopplin, Cristopher Siegfried
2
Lai, Kee-hung
2
Li, Xuechun
2
Madadi, Rozbeh
2
Matt, Christian
2
McAlister, Anna R.
2
McConnell, Allen R.
2
Pearson, David
2
Raza, Syed Hassan
2
Ren, Ruiyao
2
Rosset, Magdalena
2
Shum, Cass
2
Smith, H. Jeff
2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
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Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Business ethics, the environment & responsibility
2
Corporate Communications: An International Journal
2
Electronic Markets
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online Information Review
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Auditing : a journal of practice & theory
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Emerging issues in economics of development, business and finance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
Group decision and negotiation
1
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Source
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ECONIS (ZBW)
159
Other ZBW resources
14
EconStor
4
RePEc
1
USB Cologne (EcoSocSci)
1
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111
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
112
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
113
Trickle-down, trickle-out, trickle-up, trickle-in, and trickle-around effects : an integrative perspective on indirect social influence phenomena
Wo, David X. H.
;
Schminke, Marshall
;
Ambrose, Maureen L.
- In:
Journal of management
45
(
2019
)
6
,
pp. 2263-2292
Persistent link: https://www.econbiz.de/10012064099
Saved in:
114
This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness
Wang, Fang
;
Karimi, Sahar
- In:
Journal of business research : JBR
104
(
2019
),
pp. 283-294
Persistent link: https://www.econbiz.de/10012105029
Saved in:
115
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
Saved in:
116
Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
International journal of electronic business : IJEB
15
(
2019
)
1
,
pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
Saved in:
117
Clarifying dual-processing for marketing researchers
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 215-237
Persistent link: https://www.econbiz.de/10012257479
Saved in:
118
The Diogenes Effect in retail buyer information processing
Prince, Melvin
;
Kwak, Lynn
;
Priporas, Constantinos Vasilios
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 164-172
Persistent link: https://www.econbiz.de/10012025843
Saved in:
119
Examining the effect of positive online reviews on consumers' decision making : the valence framework
Xiao, Lin
;
Li, Yuan
- In:
Journal of global information management : an official …
27
(
2019
)
3
,
pp. 159-181
Persistent link: https://www.econbiz.de/10012060615
Saved in:
120
Using the
elaboration
likelihood
model
to examine online persuasion through website design
Cyr, Dianne J.
;
Head, Milena
;
Lim, Eric
;
Stibe, Agnis
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 807-821
Persistent link: https://www.econbiz.de/10011931547
Saved in:
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