Search Results - subject:"Elaboration Likelihood Model"

Persuasive Communication from a Military Force to Local Civilians: A Cognitive Treatment of PsyOps Messages Based on the Elaboration Likelihood Model

Bergier, Jean-Yves; Faucher, Colette - In: International Journal of Software Science and … 8 (2016) 2, pp. 21-34

as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military …

Persistent link: https://www.econbiz.de/10012048025

Dissuasion: the Elaboration Likelihood Model and young children

McAlister, Anna R.; Bargh, Danielle - In: Young Consumers 17 (2016) 3, pp. 210-225

Purpose The Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs …

Persistent link: https://www.econbiz.de/10015044445

The value of information disclosure and lead investor in equity-based crowdfunding : An exploratory empirical study

Li, Xuechun; Tang, Yuehuan; Yang, Ningrui; Ren, Ruiyao; … - In: Nankai Business Review International 7 (2016) 3, pp. 301-321

/methodology/approach Based on the Elaboration Likelihood Model (ELM), a research framework was developed. Then, the authors conducted an in …

Persistent link: https://www.econbiz.de/10014954277

The role of trust management in reward-based crowdfunding

Zheng, Haichao; Hung, Jui-Long; Qi, Zihao; Xu, Bo - In: Online Information Review 40 (2016) 1, pp. 97-118

reward-based crowdfunding. Design/methodology/approach – A research model was constructed based on elaboration likelihood … model (ELM) and literatures with five hypotheses developed. Data were collected from www.demohour.com - the first and one of …

Persistent link: https://www.econbiz.de/10014966668

How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model

Fortunato, Josh A. - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 76-85

Persistent link: https://www.econbiz.de/10011480857

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103

The value of information disclosure and lead investor in equity-based crowdfunding : an exploratory empirical study

Li, Xuechun; Tang, Yuehuan; Yang, Ningrui; Ren, Ruiyao; … - In: Nankai business review international 7 (2016) 3, pp. 301-321

Persistent link: https://www.econbiz.de/10011688306

Eyeing the web interface : the influence of price, product, and personal involvement

Walia, Nitin; Srite, Mark; Huddleston, Wendy - In: Electronic commerce research 16 (2016) 3, pp. 297-333

Persistent link: https://www.econbiz.de/10011556555

The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework

Wang, Ping - In: International journal of networking and virtual … 16 (2016) 1, pp. 25-37

Persistent link: https://www.econbiz.de/10011585200

User resistance to information system implementations : a dual-mode processing perspective

Campbell, Robert Hugh; Grimshaw-Aagaard, Mark - In: Information systems management 33 (2016) 2, pp. 179-195

Persistent link: https://www.econbiz.de/10011529801

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