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  • Search: subject:"Elaboration Likelihood Model"
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Year of publication
Subject
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Consumer behaviour 114 Konsumentenverhalten 112 Elaboration likelihood model 79 elaboration likelihood model 57 Advertising effects 56 Werbewirkung 56 Internet marketing 53 Online-Marketing 53 Social Web 40 Social web 40 Viral marketing 34 Virales Marketing 34 Elaboration Likelihood Model 26 Online retailing 25 Online-Handel 25 Advertising 18 Werbung 17 Beziehungsmarketing 16 Relationship marketing 16 ELM 14 Confidence 13 Vertrauen 13 Theorie 12 Theory 12 Brand management 11 Credibility 11 Glaubwürdigkeit 11 Markenführung 11 Brand 10 Brand image 10 Crowdfunding 10 Markenartikel 10 Markenimage 10 Cognition 9 Innovation adoption 9 Innovationsakzeptanz 9 Kognition 9 Customer satisfaction 8 Kundenzufriedenheit 8 Communication 7
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Online availability
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Undetermined 127 Free 22 CC license 4
Type of publication
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Article 172 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 152 Aufsatz in Zeitschrift 152 research-article 11 Article 3 Aufsatz im Buch 3 Book section 3 Graue Literatur 2 Non-commercial literature 2 Working Paper 2 Arbeitspapier 1 Hochschulschrift 1 conceptual-paper 1
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Language
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English 175 German 3 Undetermined 1
Author
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Eger, Jens 3 Jayawardena, Nirma Sadamali 3 Klimmt, Christoph 3 Quach, Sara 3 Thaichon, Park 3 Zheng, Haichao 3 Abos, Regine Marguerite 2 Bandyopadhyay, Chinmoy 2 Bargh, Danielle 2 Belarmino, Amanda 2 Berwanger, Gabriel Alexander Dos Santos 2 Bögel, Paula Maria 2 Chakraborty, Debarun 2 Connory, Jane 2 Dai, Xin 2 Fazli-Salehi, Reza 2 Filieri, Raffaele 2 Goh, Tiong-Thye 2 Goo, Jahyun 2 Ha, Louisa 2 Hess, Thomas 2 Huang, C. Derrick 2 Jang, Soocheong (Shawn) 2 Jin, Dawei 2 Kaplan, Lennart 2 Kim, Heewon 2 Kok Wei Khong 2 Kopplin, Cristopher Siegfried 2 Lai, Kee-hung 2 Li, Xuechun 2 Madadi, Rozbeh 2 Matt, Christian 2 McAlister, Anna R. 2 McConnell, Allen R. 2 Pearson, David 2 Raza, Syed Hassan 2 Ren, Ruiyao 2 Rosset, Magdalena 2 Shum, Cass 2 Smith, H. Jeff 2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
Published in...
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Journal of business research : JBR 9 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 8 International journal of internet marketing and advertising : IJIMA 4 Journal of electronic commerce research : JECR 4 Journal of retailing and consumer services 4 Asia Pacific journal of marketing and logistics 3 Corporate communications : an international journal 3 Electronic commerce research 3 Information systems research : ISR 3 International journal of hospitality management 3 Journal of marketing communications 3 Journal of travel and tourism marketing 3 Business ethics, the environment & responsibility 2 Corporate Communications: An International Journal 2 Electronic Markets 2 Electronic markets : EM ; the international journal of electronic commerce and business media 2 Information systems management 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 International journal of electronic commerce : IJEC 2 International journal of electronic marketing and retailing : IJEMR 2 International journal of networking and virtual organisations : IJNVO 2 International journal of retail and distribution management 2 Journal of Islamic marketing 2 Journal of consumer marketing 2 Journal of promotion management : JPM 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Online Information Review 2 Technological forecasting & social change : an international journal 2 The service industries journal 2 Tourism management : research, policies, practice 2 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific business review 1 Auditing : a journal of practice & theory 1 Contemporary accounting research : the journal of the Canadian Academic Accounting Association 1 Emerging issues in economics of development, business and finance 1 European journal of management and business economics : EJM&BE 1 European journal of marketing 1 European research on management and business economics 1 Group decision and negotiation 1
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Source
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ECONIS (ZBW) 159 Other ZBW resources 14 EconStor 4 RePEc 1 USB Cologne (EcoSocSci) 1
Showing 151 - 160 of 179
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Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.; Bargh, Danielle - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
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Perceived risk influence on dual-route information adoption processes on travel websites
Tseng, Shun-Yao; Wang, Ching-Nan - In: Journal of business research : JBR 69 (2016) 6, pp. 2289-2296
Persistent link: https://www.econbiz.de/10011472255
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Processing of CSR communication: insights from the ELM
Bögel, Paula Maria - In: Corporate Communications: An International Journal 20 (2015) 2, pp. 128-143
Purpose – Based on the elaboration likelihood model (ELM), the purpose of this paper is to examine if stakeholders with …
Persistent link: https://www.econbiz.de/10014692289
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An investigation of the persuasive effects of firm-consumer communication dyads using Facebook
Atwood, Morgan; Morosan, Cristian - In: Worldwide Hospitality and Tourism Themes 7 (2015) 3, pp. 295-313
. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the …
Persistent link: https://www.econbiz.de/10015037883
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Self-congruity and functional congruity in brand loyalty
Kang, Juhee; Tang, Liang; Lee, Ju Yup - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 1, pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
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An exploratory investigation of study-abroad online information cues
Teng, Shasha; Kok Wei Khong - In: Journal of teaching in international business 26 (2015) 3, pp. 177-196
Persistent link: https://www.econbiz.de/10011434401
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Conceptualising cues in social media
Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
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Informing privacy research through information systems, psychology, and behavioral economics : thinking outside the “APCO” box
Dinev, Tamara; McConnell, Allen R.; Smith, H. Jeff - In: Information systems research : ISR 26 (2015) 4, pp. 639-655
Persistent link: https://www.econbiz.de/10011420763
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The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik; Erling Olsen, Lars; Keller, … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
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Identifying central and peripheral dimensions of store and website image : applying the elaboration likelihood model to multichannel retailing
Bezes, Christophe - In: The journal of applied business research 31 (2015) 4, pp. 1453-1468
Persistent link: https://www.econbiz.de/10011350536
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