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Search: subject:"Elaboration Likelihood Model"
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Subject
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Consumer behaviour
114
Konsumentenverhalten
112
Elaboration likelihood model
79
elaboration likelihood model
57
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
Social Web
40
Social web
40
Viral marketing
34
Virales Marketing
34
Elaboration Likelihood Model
26
Online retailing
25
Online-Handel
25
Advertising
18
Werbung
17
Beziehungsmarketing
16
Relationship marketing
16
ELM
14
Confidence
13
Vertrauen
13
Theorie
12
Theory
12
Brand management
11
Credibility
11
Glaubwürdigkeit
11
Markenführung
11
Brand
10
Brand image
10
Crowdfunding
10
Markenartikel
10
Markenimage
10
Cognition
9
Innovation adoption
9
Innovationsakzeptanz
9
Kognition
9
Customer satisfaction
8
Kundenzufriedenheit
8
Communication
7
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Online availability
All
Undetermined
127
Free
22
CC license
4
Type of publication
All
Article
172
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
152
Aufsatz in Zeitschrift
152
research-article
11
Article
3
Aufsatz im Buch
3
Book section
3
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Arbeitspapier
1
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1
conceptual-paper
1
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Language
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English
175
German
3
Undetermined
1
Author
All
Eger, Jens
3
Jayawardena, Nirma Sadamali
3
Klimmt, Christoph
3
Quach, Sara
3
Thaichon, Park
3
Zheng, Haichao
3
Abos, Regine Marguerite
2
Bandyopadhyay, Chinmoy
2
Bargh, Danielle
2
Belarmino, Amanda
2
Berwanger, Gabriel Alexander Dos Santos
2
Bögel, Paula Maria
2
Chakraborty, Debarun
2
Connory, Jane
2
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Ha, Louisa
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong (Shawn)
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Kopplin, Cristopher Siegfried
2
Lai, Kee-hung
2
Li, Xuechun
2
Madadi, Rozbeh
2
Matt, Christian
2
McAlister, Anna R.
2
McConnell, Allen R.
2
Pearson, David
2
Raza, Syed Hassan
2
Ren, Ruiyao
2
Rosset, Magdalena
2
Shum, Cass
2
Smith, H. Jeff
2
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Institution
All
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
All
Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Business ethics, the environment & responsibility
2
Corporate Communications: An International Journal
2
Electronic Markets
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online Information Review
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Auditing : a journal of practice & theory
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Emerging issues in economics of development, business and finance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
Group decision and negotiation
1
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Source
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ECONIS (ZBW)
159
Other ZBW resources
14
EconStor
4
RePEc
1
USB Cologne (EcoSocSci)
1
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161
Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei
;
Teo, Hock-hai
;
Wei, Kwok Kee
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
Saved in:
162
Processing of CSR communicatio : insights from the ELM
Bögel, Paula Maria
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010517065
Saved in:
163
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
164
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
165
Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
Saved in:
166
Influence of social media on Chinese students' choice of an overseas study destination : an information adoption model perspective
Shu, Mengya
;
Scott, Noel
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010361765
Saved in:
167
Handling negative online customer reviews : the effects of
elaboration
likelihood
model
and distributive justice
Cheng, Vincent T. P.
;
Loi, Mei Kun
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010361829
Saved in:
168
The effects of web personalization on user attitude and behavior : an integration of the
elaboration
likelihood
model
and consumer search theory
Ho, Shuk Ying
;
Bodoff, David
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 497-520
Persistent link: https://www.econbiz.de/10010425073
Saved in:
169
Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
170
Consumer learning embedded in electronic word of mouth
Lu, Xiaoling
;
Li, Yuzhu
;
Zhang, Zhe
;
Rai, Bharatendra
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 300-316
Persistent link: https://www.econbiz.de/10010476761
Saved in:
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