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  • Search: subject:"Elaboration Likelihood Model"
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Year of publication
Subject
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Consumer behaviour 114 Konsumentenverhalten 112 Elaboration likelihood model 79 elaboration likelihood model 57 Advertising effects 56 Werbewirkung 56 Internet marketing 53 Online-Marketing 53 Social Web 40 Social web 40 Viral marketing 34 Virales Marketing 34 Elaboration Likelihood Model 26 Online retailing 25 Online-Handel 25 Advertising 18 Werbung 17 Beziehungsmarketing 16 Relationship marketing 16 ELM 14 Confidence 13 Vertrauen 13 Theorie 12 Theory 12 Brand management 11 Credibility 11 Glaubwürdigkeit 11 Markenführung 11 Brand 10 Brand image 10 Crowdfunding 10 Markenartikel 10 Markenimage 10 Cognition 9 Innovation adoption 9 Innovationsakzeptanz 9 Kognition 9 Customer satisfaction 8 Kundenzufriedenheit 8 Communication 7
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Online availability
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Undetermined 127 Free 22 CC license 4
Type of publication
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Article 172 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 152 Aufsatz in Zeitschrift 152 research-article 11 Article 3 Aufsatz im Buch 3 Book section 3 Graue Literatur 2 Non-commercial literature 2 Working Paper 2 Arbeitspapier 1 Hochschulschrift 1 conceptual-paper 1
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Language
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English 175 German 3 Undetermined 1
Author
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Eger, Jens 3 Jayawardena, Nirma Sadamali 3 Klimmt, Christoph 3 Quach, Sara 3 Thaichon, Park 3 Zheng, Haichao 3 Abos, Regine Marguerite 2 Bandyopadhyay, Chinmoy 2 Bargh, Danielle 2 Belarmino, Amanda 2 Berwanger, Gabriel Alexander Dos Santos 2 Bögel, Paula Maria 2 Chakraborty, Debarun 2 Connory, Jane 2 Dai, Xin 2 Fazli-Salehi, Reza 2 Filieri, Raffaele 2 Goh, Tiong-Thye 2 Goo, Jahyun 2 Ha, Louisa 2 Hess, Thomas 2 Huang, C. Derrick 2 Jang, Soocheong (Shawn) 2 Jin, Dawei 2 Kaplan, Lennart 2 Kim, Heewon 2 Kok Wei Khong 2 Kopplin, Cristopher Siegfried 2 Lai, Kee-hung 2 Li, Xuechun 2 Madadi, Rozbeh 2 Matt, Christian 2 McAlister, Anna R. 2 McConnell, Allen R. 2 Pearson, David 2 Raza, Syed Hassan 2 Ren, Ruiyao 2 Rosset, Magdalena 2 Shum, Cass 2 Smith, H. Jeff 2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
Published in...
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Journal of business research : JBR 9 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 8 International journal of internet marketing and advertising : IJIMA 4 Journal of electronic commerce research : JECR 4 Journal of retailing and consumer services 4 Asia Pacific journal of marketing and logistics 3 Corporate communications : an international journal 3 Electronic commerce research 3 Information systems research : ISR 3 International journal of hospitality management 3 Journal of marketing communications 3 Journal of travel and tourism marketing 3 Business ethics, the environment & responsibility 2 Corporate Communications: An International Journal 2 Electronic Markets 2 Electronic markets : EM ; the international journal of electronic commerce and business media 2 Information systems management 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 International journal of electronic commerce : IJEC 2 International journal of electronic marketing and retailing : IJEMR 2 International journal of networking and virtual organisations : IJNVO 2 International journal of retail and distribution management 2 Journal of Islamic marketing 2 Journal of consumer marketing 2 Journal of promotion management : JPM 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Online Information Review 2 Technological forecasting & social change : an international journal 2 The service industries journal 2 Tourism management : research, policies, practice 2 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific business review 1 Auditing : a journal of practice & theory 1 Contemporary accounting research : the journal of the Canadian Academic Accounting Association 1 Emerging issues in economics of development, business and finance 1 European journal of management and business economics : EJM&BE 1 European journal of marketing 1 European research on management and business economics 1 Group decision and negotiation 1
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Source
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ECONIS (ZBW) 159 Other ZBW resources 14 EconStor 4 RePEc 1 USB Cologne (EcoSocSci) 1
Showing 11 - 20 of 179
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Why do funders support social welfare crowdfunding platforms? : an elaboration likelihood perspective
Sajjad, Aqsa; Zhang, Qingyu; Alarifi, Ghadah; Battisti, … - In: Business ethics, the environment & responsibility 34 (2025) 1, pp. 231-245
Persistent link: https://www.econbiz.de/10015211000
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The determinants of product trust in live streaming e-commerce : a hybrid method integrating SEM and fsQCA
Jiang, Hong-Bo; Fan, Zou-Yang; Wang, Jin-Long; Liu, Shih-Hao - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 273-293
Persistent link: https://www.econbiz.de/10015211056
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Factors influencing the bid-winning of respondents in the context of crowdsourcing
Xu, Yanjing; Lu, Yue - In: Managerial and decision economics : MDE ; the … 46 (2025) 2, pp. 1167-1173
Persistent link: https://www.econbiz.de/10015386502
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Unpacking the impact of AI vs. human-generated review summary on hotel booking intentions
Jia, Shizhen; Chi, Oscar Hengxuan; Chi, Christina G. - 2025
Persistent link: https://www.econbiz.de/10015358532
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Organizational responses to online employee reviews : a mixed-method research
Zhang, Yunxuan (Carrie); Shum, Cass; Belarmino, Amanda - 2025
Persistent link: https://www.econbiz.de/10015357569
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Remodeling digital marketplace through Metaverse: A multi-path model of consumer neuroticism, parasocial relationships, social media influencers credibility, and ppenness to Metaverse experience
Khan, Sanan Waheed; Raza, Syed Hassan; Zaman, Umer - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (2022) 3, pp. 337-365
digital marketplace. Prominent theories, including elaboration likelihood model and personality traits notion, supported the …
Persistent link: https://www.econbiz.de/10013450912
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How to reduce vaccination hesitancy? The relevance of evidence and its communicator
Eger, Jens; Kaplan, Lennart; Sternberg, Henrike - 2022
population share remains unvaccinated. Guided by the elaboration likelihood model, this paper has two objectives: First, it …
Persistent link: https://www.econbiz.de/10012873490
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Cultural differences in processing online customer reviews: holistic versus analytic thinkers
Brand, Benedikt M.; Kopplin, Cristopher Siegfried; … - In: Electronic Markets 32 (2022) 3, pp. 1039-1060
alternative theory, it is shown that the (heretofore established) Elaboration Likelihood Model for examining online customer …
Persistent link: https://www.econbiz.de/10015081210
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The role of online travel reviews in evolving tourists’ perceived destination image
Guo, Xinxin; Pesonen, Juho - In: Scandinavian journal of hospitality and tourism 22 (2022) 4/5, pp. 372-392
Persistent link: https://www.econbiz.de/10013555439
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Cover Image
Remodeling digital marketplace through Metaverse : a multi-path model of consumer neuroticism, parasocial relationships, social media influencers credibility, and ppenness to Metaverse experience
Sanan Waheed Khan; Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 16 (2022) 3, pp. 337-365
digital marketplace. Prominent theories, including elaboration likelihood model and personality traits notion, supported the …
Persistent link: https://www.econbiz.de/10013440052
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