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Search: subject:"Elaboration Likelihood Model"
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Consumer behaviour
114
Konsumentenverhalten
112
Elaboration likelihood model
79
elaboration likelihood model
57
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
Social Web
40
Social web
40
Viral marketing
34
Virales Marketing
34
Elaboration Likelihood Model
26
Online retailing
25
Online-Handel
25
Advertising
18
Werbung
17
Beziehungsmarketing
16
Relationship marketing
16
ELM
14
Confidence
13
Vertrauen
13
Theorie
12
Theory
12
Brand management
11
Credibility
11
Glaubwürdigkeit
11
Markenführung
11
Brand
10
Brand image
10
Crowdfunding
10
Markenartikel
10
Markenimage
10
Cognition
9
Innovation adoption
9
Innovationsakzeptanz
9
Kognition
9
Customer satisfaction
8
Kundenzufriedenheit
8
Communication
7
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Undetermined
127
Free
22
CC license
4
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Article
172
Book / Working Paper
7
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Article in journal
152
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152
research-article
11
Article
3
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3
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3
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2
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English
175
German
3
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1
Author
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Eger, Jens
3
Jayawardena, Nirma Sadamali
3
Klimmt, Christoph
3
Quach, Sara
3
Thaichon, Park
3
Zheng, Haichao
3
Abos, Regine Marguerite
2
Bandyopadhyay, Chinmoy
2
Bargh, Danielle
2
Belarmino, Amanda
2
Berwanger, Gabriel Alexander Dos Santos
2
Bögel, Paula Maria
2
Chakraborty, Debarun
2
Connory, Jane
2
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Ha, Louisa
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong (Shawn)
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Kopplin, Cristopher Siegfried
2
Lai, Kee-hung
2
Li, Xuechun
2
Madadi, Rozbeh
2
Matt, Christian
2
McAlister, Anna R.
2
McConnell, Allen R.
2
Pearson, David
2
Raza, Syed Hassan
2
Ren, Ruiyao
2
Rosset, Magdalena
2
Shum, Cass
2
Smith, H. Jeff
2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
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Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Business ethics, the environment & responsibility
2
Corporate Communications: An International Journal
2
Electronic Markets
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online Information Review
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Auditing : a journal of practice & theory
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Emerging issues in economics of development, business and finance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
Group decision and negotiation
1
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Source
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ECONIS (ZBW)
159
Other ZBW resources
14
EconStor
4
RePEc
1
USB Cologne (EcoSocSci)
1
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179
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11
Why do funders support social welfare crowdfunding platforms? : an elaboration likelihood perspective
Sajjad, Aqsa
;
Zhang, Qingyu
;
Alarifi, Ghadah
;
Battisti, …
- In:
Business ethics, the environment & responsibility
34
(
2025
)
1
,
pp. 231-245
Persistent link: https://www.econbiz.de/10015211000
Saved in:
12
The determinants of product trust in live streaming e-commerce : a hybrid method integrating SEM and fsQCA
Jiang, Hong-Bo
;
Fan, Zou-Yang
;
Wang, Jin-Long
;
Liu, Shih-Hao
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 273-293
Persistent link: https://www.econbiz.de/10015211056
Saved in:
13
Factors influencing the bid-winning of respondents in the context of crowdsourcing
Xu, Yanjing
;
Lu, Yue
- In:
Managerial and decision economics : MDE ; the …
46
(
2025
)
2
,
pp. 1167-1173
Persistent link: https://www.econbiz.de/10015386502
Saved in:
14
Unpacking the impact of AI vs. human-generated review summary on hotel booking intentions
Jia, Shizhen
;
Chi, Oscar Hengxuan
;
Chi, Christina G.
-
2025
Persistent link: https://www.econbiz.de/10015358532
Saved in:
15
Organizational responses to online employee reviews : a mixed-method research
Zhang, Yunxuan (Carrie)
;
Shum, Cass
;
Belarmino, Amanda
-
2025
Persistent link: https://www.econbiz.de/10015357569
Saved in:
16
Remodeling digital marketplace through Metaverse: A multi-path model of consumer neuroticism, parasocial relationships, social media influencers credibility, and ppenness to Metaverse experience
Khan, Sanan Waheed
;
Raza, Syed Hassan
;
Zaman, Umer
- In:
Pakistan Journal of Commerce and Social Sciences (PJCSS)
16
(
2022
)
3
,
pp. 337-365
digital marketplace. Prominent theories, including
elaboration
likelihood
model
and personality traits notion, supported the …
Persistent link: https://www.econbiz.de/10013450912
Saved in:
17
How to reduce vaccination hesitancy? The relevance of evidence and its communicator
Eger, Jens
;
Kaplan, Lennart
;
Sternberg, Henrike
-
2022
population share remains unvaccinated. Guided by the
elaboration
likelihood
model
, this paper has two objectives: First, it …
Persistent link: https://www.econbiz.de/10012873490
Saved in:
18
Cultural differences in processing online customer reviews: holistic versus analytic thinkers
Brand, Benedikt M.
;
Kopplin, Cristopher Siegfried
; …
- In:
Electronic Markets
32
(
2022
)
3
,
pp. 1039-1060
alternative theory, it is shown that the (heretofore established)
Elaboration
Likelihood
Model
for examining online customer …
Persistent link: https://www.econbiz.de/10015081210
Saved in:
19
The role of online travel reviews in evolving tourists’ perceived destination image
Guo, Xinxin
;
Pesonen, Juho
- In:
Scandinavian journal of hospitality and tourism
22
(
2022
)
4/5
,
pp. 372-392
Persistent link: https://www.econbiz.de/10013555439
Saved in:
20
Remodeling digital marketplace through Metaverse : a multi-path model of consumer neuroticism, parasocial relationships, social media influencers credibility, and ppenness to Metaverse experience
Sanan Waheed Khan
;
Raza, Syed Hassan
;
Zaman, Umer
- In:
Pakistan journal of commerce and social sciences
16
(
2022
)
3
,
pp. 337-365
digital marketplace. Prominent theories, including
elaboration
likelihood
model
and personality traits notion, supported the …
Persistent link: https://www.econbiz.de/10013440052
Saved in:
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