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Search: subject:"Elaboration Likelihood Model"
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Consumer behaviour
114
Konsumentenverhalten
112
Elaboration likelihood model
79
elaboration likelihood model
57
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
Social Web
40
Social web
40
Viral marketing
34
Virales Marketing
34
Elaboration Likelihood Model
26
Online retailing
25
Online-Handel
25
Advertising
18
Werbung
17
Beziehungsmarketing
16
Relationship marketing
16
ELM
14
Confidence
13
Vertrauen
13
Theorie
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Theory
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10
Cognition
9
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9
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9
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9
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8
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7
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22
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4
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172
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152
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research-article
11
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English
175
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Eger, Jens
3
Jayawardena, Nirma Sadamali
3
Klimmt, Christoph
3
Quach, Sara
3
Thaichon, Park
3
Zheng, Haichao
3
Abos, Regine Marguerite
2
Bandyopadhyay, Chinmoy
2
Bargh, Danielle
2
Belarmino, Amanda
2
Berwanger, Gabriel Alexander Dos Santos
2
Bögel, Paula Maria
2
Chakraborty, Debarun
2
Connory, Jane
2
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Ha, Louisa
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong (Shawn)
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Kopplin, Cristopher Siegfried
2
Lai, Kee-hung
2
Li, Xuechun
2
Madadi, Rozbeh
2
Matt, Christian
2
McAlister, Anna R.
2
McConnell, Allen R.
2
Pearson, David
2
Raza, Syed Hassan
2
Ren, Ruiyao
2
Rosset, Magdalena
2
Shum, Cass
2
Smith, H. Jeff
2
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
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Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Business ethics, the environment & responsibility
2
Corporate Communications: An International Journal
2
Electronic Markets
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online Information Review
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Auditing : a journal of practice & theory
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Emerging issues in economics of development, business and finance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
Group decision and negotiation
1
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Source
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ECONIS (ZBW)
159
Other ZBW resources
14
EconStor
4
RePEc
1
USB Cologne (EcoSocSci)
1
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179
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21
A meta-analysis of the
elaboration
likelihood
model
in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
22
The relationship between persuasion cues and idea adoption in virtual crowdsourcing communities : evidence from a business analytics community
Daradkeh, Mohammad
- In:
International journal of knowledge management : IJKM ; …
18
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10014307031
Saved in:
23
Immunizing with information : inoculation messages against conversational agents' response failures
Weiler, Severin
;
Matt, Christian
;
Hess, Thomas
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
1
,
pp. 239-258
Persistent link: https://www.econbiz.de/10013271773
Saved in:
24
Cultural differences in processing online customer reviews : holistic versus analytic thinkers
Brand, Benedikt
;
Kopplin, Cristopher Siegfried
;
Rausch, …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1039-1060
Persistent link: https://www.econbiz.de/10013463334
Saved in:
25
Investigating factors that influence purchase intentions in live-streaming contexts through the
Elaboration
Likelihood
Model
: the perspectives of para-social interaction and infor...
Yen, Chia Sung
;
Chen, Guan-Lin
;
Kang, Chia-Chun
;
Wang, …
- In:
The review of socionetwork strategies
18
(
2024
)
2
,
pp. 387-406
Persistent link: https://www.econbiz.de/10015194378
Saved in:
26
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2155-2176
Persistent link: https://www.econbiz.de/10015210746
Saved in:
27
Reducing food waste through persuasive communication design : how data visualisation principles reinforce behaviour change social marketing messages
Abos, Regine Marguerite
;
Taffe, Simone
;
Connory, Jane
; …
- In:
Journal of social marketing : JSOCM
14
(
2024
)
3/4
,
pp. 398-431
Persistent link: https://www.econbiz.de/10015272502
Saved in:
28
How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic : evidence from the UK
Chang, Shing Wan
;
Berwanger, Gabriel Alexander Dos Santos
- In:
Corporate communications : an international journal
29
(
2024
)
6
,
pp. 1034-1053
Persistent link: https://www.econbiz.de/10015272599
Saved in:
29
e–WOM and app stores in Iran : how online reviews influence purchase intention of paid mobile apps
Damavandi, Azade Asadi
;
Ha, Louisa
- In:
Journal of Islamic marketing
15
(
2024
)
12
,
pp. 3649-3665
Persistent link: https://www.econbiz.de/10015329248
Saved in:
30
Harms of inconsistency : the impact of user-generated and marketing-generated photos on hotel booking intentions
Zhang, Shan
;
Liu, Weifang
;
Zhang, Tingting
;
Han, Wei
; …
- In:
Tourism Management Perspectives
51
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015077177
Saved in:
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