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Search: subject:"Elaboration Likelihood Model"
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Consumer behaviour
114
Konsumentenverhalten
112
Elaboration likelihood model
79
elaboration likelihood model
57
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
Social Web
40
Social web
40
Viral marketing
34
Virales Marketing
34
Elaboration Likelihood Model
26
Online retailing
25
Online-Handel
25
Advertising
18
Werbung
17
Beziehungsmarketing
16
Relationship marketing
16
ELM
14
Confidence
13
Vertrauen
13
Theorie
12
Theory
12
Brand management
11
Credibility
11
Glaubwürdigkeit
11
Markenführung
11
Brand
10
Brand image
10
Crowdfunding
10
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10
Markenimage
10
Cognition
9
Innovation adoption
9
Innovationsakzeptanz
9
Kognition
9
Customer satisfaction
8
Kundenzufriedenheit
8
Communication
7
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Undetermined
127
Free
22
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4
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Article
172
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7
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Article in journal
152
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152
research-article
11
Article
3
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3
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3
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2
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English
175
German
3
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1
Author
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Eger, Jens
3
Jayawardena, Nirma Sadamali
3
Klimmt, Christoph
3
Quach, Sara
3
Thaichon, Park
3
Zheng, Haichao
3
Abos, Regine Marguerite
2
Bandyopadhyay, Chinmoy
2
Bargh, Danielle
2
Belarmino, Amanda
2
Berwanger, Gabriel Alexander Dos Santos
2
Bögel, Paula Maria
2
Chakraborty, Debarun
2
Connory, Jane
2
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Ha, Louisa
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong (Shawn)
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Kopplin, Cristopher Siegfried
2
Lai, Kee-hung
2
Li, Xuechun
2
Madadi, Rozbeh
2
Matt, Christian
2
McAlister, Anna R.
2
McConnell, Allen R.
2
Pearson, David
2
Raza, Syed Hassan
2
Ren, Ruiyao
2
Rosset, Magdalena
2
Shum, Cass
2
Smith, H. Jeff
2
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Institution
All
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
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Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Business ethics, the environment & responsibility
2
Corporate Communications: An International Journal
2
Electronic Markets
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online Information Review
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Auditing : a journal of practice & theory
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Emerging issues in economics of development, business and finance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
Group decision and negotiation
1
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Source
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ECONIS (ZBW)
159
Other ZBW resources
14
EconStor
4
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
31
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179
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31
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Cheah, Jun-Hwa
;
Hollebeek, Linda D.
;
Lim, Xin Jean
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
32
Social identification theory and the
elaboration
likelihood
model
: impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
33
The power of words: driving online consumer engagement in Fintech
Shabbirhusain RV
;
Pathak, Atul Arun
;
Chandrasekaran, Shabana
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 331-355
Persistent link: https://www.econbiz.de/10014521122
Saved in:
34
Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from
elaboration
likelihood
model
perspective
Wu, Juhua
;
Chen, Wanqi
;
Tao, Lei
;
Liu, Qian
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014535209
Saved in:
35
How trial preparation factors influence audit litigation outcomes : insights from audit litigators
Maksymov, Eldar
;
Peecher, Mark E.
;
Pickerd, Jeffrey
; …
- In:
The accounting review : a publication of the American …
99
(
2024
)
3
,
pp. 373-396
Persistent link: https://www.econbiz.de/10014536467
Saved in:
36
Tourism impact of social media influencers on entrepreneurship during COVID-19
Perangin-Angin, Rosliyana
;
Dyuty Firoz
- In:
Tourism Entrepreneurship : Knowledge and Challenges for …
,
(pp. 147-169)
.
2024
Persistent link: https://www.econbiz.de/10015057680
Saved in:
37
The power of personalization : hosts how to promote guest bookings by personalized responses
Wang, Bo
;
Jia, Ting
- In:
International journal of hospitality management
120
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015071033
Saved in:
38
How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? : The role of congruence and attachment
Shao, Zhucheng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 506-527
Persistent link: https://www.econbiz.de/10015062525
Saved in:
39
How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic: evidence from the UK
Chang, Shing-Wan
;
Berwanger, Gabriel Alexander Dos Santos
- In:
Corporate Communications: An International Journal
29
(
2024
)
6
,
pp. 1034-1053
Purpose Drawing upon the service-dominant logic (S-D logic) and
elaboration
likelihood
model
(ELM), this paper provides …
Persistent link: https://www.econbiz.de/10015341879
Saved in:
40
e–WOM and app stores in Iran: how online reviews influence purchase intention of paid mobile apps
Asadi Damavandi, Azade
;
Ha, Louisa
- In:
Journal of Islamic Marketing
15
(
2024
)
12
,
pp. 3649-3665
elaboration
likelihood
model
(ELM) and technology acceptance model (TAM) to explain how ORs influence users’ perception and …
Persistent link: https://www.econbiz.de/10015351239
Saved in:
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