Search Results - subject:"Elaboration Likelihood Model"

Reducing food waste through persuasive communication design: how data visualisation principles reinforce behaviour change social marketing messages

Abos, Regine Marguerite; Taffe, Simone; Connory, Jane; … - In: Journal of Social Marketing 14 (2024) 3/4, pp. 398-431

marketing messages in prompting behaviour change to reduce food waste using the Elaboration Likelihood Model (ELM) as a …

Persistent link: https://www.econbiz.de/10015352743

Immunizing with information – Inoculation messages against conversational agents’ response failures

Weiler, Severin; Matt, Christian; Hess, Thomas - In: Electronic Markets 32 (2021) 1, pp. 239-258

likelihood model, we examine how inoculation messages, as communication that seeks to prepare users for a possible response … address user resistance in the event of further response failures. Drawing on inoculation theory and the elaboration …

Persistent link: https://www.econbiz.de/10014501652

Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?

Msallati, Amani - In: Journal of innovations in digital marketing 2 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014383254

Encouraging citizens to share their personal information : a prerequisite for successful smart government

Tomczak, Tobias - 2021

Persistent link: https://www.econbiz.de/10013332093

Negative eWOM and perceived credibility : a potent mix in consumer relationships

Izogo, Ernest; Jayawardhena, Chanaka; Karjaluoto, Heikki - In: International journal of retail and distribution management 51 (2023) 2, pp. 149-169

Persistent link: https://www.econbiz.de/10013552690

How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing

Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343

Persistent link: https://www.econbiz.de/10014234031

Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling

Kumar, Manoj; Mamgain, Pradeep; Singh, Krishna Pratap - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 122-145

Persistent link: https://www.econbiz.de/10014340167

The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective

Liu, Angela Xia; Wang, Yinglei; Zhang, Jurui - In: Journal of interactive marketing 58 (2023) 4, pp. 361-379

Persistent link: https://www.econbiz.de/10014425123

Why do people donate online? : a perspective from dual credibility transfer

Purwandari, Betty; Khairiyah, Latifatul; Purwaningsih, … - In: International review on public and non-profit marketing 20 (2023) 2, pp. 393-425

Persistent link: https://www.econbiz.de/10014383319

Does language matter when advertising to Africa's multilingual audience? : an ELM study of audience language preference and responses

Yeboah-Banin, Abena A. - In: Journal of African business 24 (2023) 4, pp. 632-648

Persistent link: https://www.econbiz.de/10014372896