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  • Search: subject:"Elaboration Likelihood Model"
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Year of publication
Subject
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Consumer behaviour 114 Konsumentenverhalten 112 Elaboration likelihood model 79 elaboration likelihood model 57 Advertising effects 56 Werbewirkung 56 Internet marketing 53 Online-Marketing 53 Social Web 40 Social web 40 Viral marketing 34 Virales Marketing 34 Elaboration Likelihood Model 26 Online retailing 25 Online-Handel 25 Advertising 18 Werbung 17 Beziehungsmarketing 16 Relationship marketing 16 ELM 14 Confidence 13 Vertrauen 13 Theorie 12 Theory 12 Brand management 11 Credibility 11 Glaubwürdigkeit 11 Markenführung 11 Brand 10 Brand image 10 Crowdfunding 10 Markenartikel 10 Markenimage 10 Cognition 9 Innovation adoption 9 Innovationsakzeptanz 9 Kognition 9 Customer satisfaction 8 Kundenzufriedenheit 8 Communication 7
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Online availability
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Undetermined 127 Free 22 CC license 4
Type of publication
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Article 172 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 152 Aufsatz in Zeitschrift 152 research-article 11 Article 3 Aufsatz im Buch 3 Book section 3 Graue Literatur 2 Non-commercial literature 2 Working Paper 2 Arbeitspapier 1 Hochschulschrift 1 conceptual-paper 1
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Language
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English 175 German 3 Undetermined 1
Author
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Eger, Jens 3 Jayawardena, Nirma Sadamali 3 Klimmt, Christoph 3 Quach, Sara 3 Thaichon, Park 3 Zheng, Haichao 3 Abos, Regine Marguerite 2 Bandyopadhyay, Chinmoy 2 Bargh, Danielle 2 Belarmino, Amanda 2 Berwanger, Gabriel Alexander Dos Santos 2 Bögel, Paula Maria 2 Chakraborty, Debarun 2 Connory, Jane 2 Dai, Xin 2 Fazli-Salehi, Reza 2 Filieri, Raffaele 2 Goh, Tiong-Thye 2 Goo, Jahyun 2 Ha, Louisa 2 Hess, Thomas 2 Huang, C. Derrick 2 Jang, Soocheong (Shawn) 2 Jin, Dawei 2 Kaplan, Lennart 2 Kim, Heewon 2 Kok Wei Khong 2 Kopplin, Cristopher Siegfried 2 Lai, Kee-hung 2 Li, Xuechun 2 Madadi, Rozbeh 2 Matt, Christian 2 McAlister, Anna R. 2 McConnell, Allen R. 2 Pearson, David 2 Raza, Syed Hassan 2 Ren, Ruiyao 2 Rosset, Magdalena 2 Shum, Cass 2 Smith, H. Jeff 2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
Published in...
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Journal of business research : JBR 9 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 8 International journal of internet marketing and advertising : IJIMA 4 Journal of electronic commerce research : JECR 4 Journal of retailing and consumer services 4 Asia Pacific journal of marketing and logistics 3 Corporate communications : an international journal 3 Electronic commerce research 3 Information systems research : ISR 3 International journal of hospitality management 3 Journal of marketing communications 3 Journal of travel and tourism marketing 3 Business ethics, the environment & responsibility 2 Corporate Communications: An International Journal 2 Electronic Markets 2 Electronic markets : EM ; the international journal of electronic commerce and business media 2 Information systems management 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 International journal of electronic commerce : IJEC 2 International journal of electronic marketing and retailing : IJEMR 2 International journal of networking and virtual organisations : IJNVO 2 International journal of retail and distribution management 2 Journal of Islamic marketing 2 Journal of consumer marketing 2 Journal of promotion management : JPM 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Online Information Review 2 Technological forecasting & social change : an international journal 2 The service industries journal 2 Tourism management : research, policies, practice 2 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific business review 1 Auditing : a journal of practice & theory 1 Contemporary accounting research : the journal of the Canadian Academic Accounting Association 1 Emerging issues in economics of development, business and finance 1 European journal of management and business economics : EJM&BE 1 European journal of marketing 1 European research on management and business economics 1 Group decision and negotiation 1
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Source
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ECONIS (ZBW) 159 Other ZBW resources 14 EconStor 4 RePEc 1 USB Cologne (EcoSocSci) 1
Showing 61 - 70 of 179
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Publics' views of corporate social advocacy initiatives : exploring prior issue stance, attitude toward a company, and news credibility
Lee, Sun Young; Chung, Sungwon - In: Management communication quarterly : an international … 37 (2023) 2, pp. 281-309
Persistent link: https://www.econbiz.de/10014294070
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Transparency in corporate social responsibility communication on social media
Lee, Angie; Chung, Te-Lin Doreen - In: International journal of retail and distribution management 51 (2023) 5, pp. 590-610
Persistent link: https://www.econbiz.de/10014281087
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To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength
Kim, Heewon; Jang, Soocheong (Shawn); Gim, Jaehee - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
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Mediating role of attitude in halal cosmetics purchase intention : an ELM perspective
Anubha - In: Journal of Islamic marketing 14 (2023) 3, pp. 645-679
Persistent link: https://www.econbiz.de/10013536415
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Uncovering the dual influence processes for click-through intention in the mobile social platform : an elaboration likelihood model perspective
Shao, Zhen; Zhang, Lin; Pan, Zhengyuan; Benitez, Jose - In: Information & management : the internat. journal of … 60 (2023) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10014466188
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Effects of service attributes and competition on electronic word of mouth : an elaboration likelihood perspective
Hao, Jianing; Hao, Xiaoling; Tian, Zejin; Wang, Yu; … - In: Information technology and management 24 (2023) 4, pp. 367-379
Persistent link: https://www.econbiz.de/10014422223
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Too tired and in too good of a mood to worry about privacy : explaining the privacy paradox through the lens of effort level in information processing
Alashoor, Tawfiq; Keil, Mark; Smith, H. Jeff; … - In: Information systems research : ISR 34 (2023) 4, pp. 1415-1436
Persistent link: https://www.econbiz.de/10014487304
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali; Quach, Sara; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 9, pp. 2155-2176
) elaboration likelihood model (ELM). Findings In experiments 1 and 2, it was identified that brand experience, personalized brand …
Persistent link: https://www.econbiz.de/10015340981
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The joint effects of argument quality and interactivity on nonprofessional investors' perceptions of disclosure credibility and investment decisions
Ajayi, Oluwakemi; Zhang, Yibo - In: The journal of information systems : JIS ; a semiannual … 36 (2022) 3, pp. 1-26
Persistent link: https://www.econbiz.de/10014233548
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