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  • Search: subject:"Elaboration Likelihood Model"
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Year of publication
Subject
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Consumer behaviour 114 Konsumentenverhalten 112 Elaboration likelihood model 79 elaboration likelihood model 57 Advertising effects 56 Werbewirkung 56 Internet marketing 53 Online-Marketing 53 Social Web 40 Social web 40 Viral marketing 34 Virales Marketing 34 Elaboration Likelihood Model 26 Online retailing 25 Online-Handel 25 Advertising 18 Werbung 17 Beziehungsmarketing 16 Relationship marketing 16 ELM 14 Confidence 13 Vertrauen 13 Theorie 12 Theory 12 Brand management 11 Credibility 11 Glaubwürdigkeit 11 Markenführung 11 Brand 10 Brand image 10 Crowdfunding 10 Markenartikel 10 Markenimage 10 Cognition 9 Innovation adoption 9 Innovationsakzeptanz 9 Kognition 9 Customer satisfaction 8 Kundenzufriedenheit 8 Communication 7
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Online availability
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Undetermined 127 Free 22 CC license 4
Type of publication
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Article 172 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 152 Aufsatz in Zeitschrift 152 research-article 11 Article 3 Aufsatz im Buch 3 Book section 3 Graue Literatur 2 Non-commercial literature 2 Working Paper 2 Arbeitspapier 1 Hochschulschrift 1 conceptual-paper 1
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Language
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English 175 German 3 Undetermined 1
Author
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Eger, Jens 3 Jayawardena, Nirma Sadamali 3 Klimmt, Christoph 3 Quach, Sara 3 Thaichon, Park 3 Zheng, Haichao 3 Abos, Regine Marguerite 2 Bandyopadhyay, Chinmoy 2 Bargh, Danielle 2 Belarmino, Amanda 2 Berwanger, Gabriel Alexander Dos Santos 2 Bögel, Paula Maria 2 Chakraborty, Debarun 2 Connory, Jane 2 Dai, Xin 2 Fazli-Salehi, Reza 2 Filieri, Raffaele 2 Goh, Tiong-Thye 2 Goo, Jahyun 2 Ha, Louisa 2 Hess, Thomas 2 Huang, C. Derrick 2 Jang, Soocheong (Shawn) 2 Jin, Dawei 2 Kaplan, Lennart 2 Kim, Heewon 2 Kok Wei Khong 2 Kopplin, Cristopher Siegfried 2 Lai, Kee-hung 2 Li, Xuechun 2 Madadi, Rozbeh 2 Matt, Christian 2 McAlister, Anna R. 2 McConnell, Allen R. 2 Pearson, David 2 Raza, Syed Hassan 2 Ren, Ruiyao 2 Rosset, Magdalena 2 Shum, Cass 2 Smith, H. Jeff 2
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
Published in...
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Journal of business research : JBR 9 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 8 International journal of internet marketing and advertising : IJIMA 4 Journal of electronic commerce research : JECR 4 Journal of retailing and consumer services 4 Asia Pacific journal of marketing and logistics 3 Corporate communications : an international journal 3 Electronic commerce research 3 Information systems research : ISR 3 International journal of hospitality management 3 Journal of marketing communications 3 Journal of travel and tourism marketing 3 Business ethics, the environment & responsibility 2 Corporate Communications: An International Journal 2 Electronic Markets 2 Electronic markets : EM ; the international journal of electronic commerce and business media 2 Information systems management 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 International journal of electronic commerce : IJEC 2 International journal of electronic marketing and retailing : IJEMR 2 International journal of networking and virtual organisations : IJNVO 2 International journal of retail and distribution management 2 Journal of Islamic marketing 2 Journal of consumer marketing 2 Journal of promotion management : JPM 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Online Information Review 2 Technological forecasting & social change : an international journal 2 The service industries journal 2 Tourism management : research, policies, practice 2 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific business review 1 Auditing : a journal of practice & theory 1 Contemporary accounting research : the journal of the Canadian Academic Accounting Association 1 Emerging issues in economics of development, business and finance 1 European journal of management and business economics : EJM&BE 1 European journal of marketing 1 European research on management and business economics 1 Group decision and negotiation 1
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Source
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ECONIS (ZBW) 159 Other ZBW resources 14 EconStor 4 RePEc 1 USB Cologne (EcoSocSci) 1
Showing 71 - 80 of 179
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Walking the talk about corporate social responsibility communication : an elaboration likelihood model perspective
Camilleri, Mark Anthony - In: Business ethics, the environment & responsibility 31 (2022) 3, pp. 649-661
Persistent link: https://www.econbiz.de/10013325894
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Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
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The impact of place-of-origin on price premium for agricultural products : empirical evidence from Taobao.com
Li, Xia - In: Electronic commerce research 22 (2022) 2, pp. 561-584
Persistent link: https://www.econbiz.de/10013263084
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Understanding users' group behavioral decisions about sharing articles in social media : an elaboration likelihood model perspective
Yang, Bo; Liu, Chao; Cheng, Xusen; Ma, Xi - In: Group decision and negotiation 31 (2022) 4, pp. 819-842
Persistent link: https://www.econbiz.de/10013263585
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How to reduce vaccination hesitancy? : the relevance of evidence and its communicator
Eger, Jens; Kaplan, Lennart; Sternberg, Henrike - 2022 - This version: February 14, 2022
population share remains unvaccinated. Guided by the elaboration likelihood model, this paper has two objectives: First, it …
Persistent link: https://www.econbiz.de/10012820931
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How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
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An attractive proposition? : persuading retail consumers to prefer reward-based crowdfunding for owning upcoming technologies
Banerjee, Shankhadeep; Bose, Indranil - In: Information & management : the internat. journal of … 59 (2022) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10013363409
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Firm-serving or public-serving? : analyzing public responses to employee volunteer program communication
Shi, Duli - In: Corporate communications : an international journal 27 (2022) 4, pp. 690-704
Persistent link: https://www.econbiz.de/10013384940
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Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon; Jang, Soocheong (Shawn) - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
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The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
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