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Search: subject:"Elaboration Likelihood Model"
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Consumer behaviour
114
Konsumentenverhalten
112
Elaboration likelihood model
79
elaboration likelihood model
57
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
Social Web
40
Social web
40
Viral marketing
34
Virales Marketing
34
Elaboration Likelihood Model
26
Online retailing
25
Online-Handel
25
Advertising
18
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17
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16
Relationship marketing
16
ELM
14
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11
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11
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11
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10
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10
Cognition
9
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9
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9
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8
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research-article
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Eger, Jens
3
Jayawardena, Nirma Sadamali
3
Klimmt, Christoph
3
Quach, Sara
3
Thaichon, Park
3
Zheng, Haichao
3
Abos, Regine Marguerite
2
Bandyopadhyay, Chinmoy
2
Bargh, Danielle
2
Belarmino, Amanda
2
Berwanger, Gabriel Alexander Dos Santos
2
Bögel, Paula Maria
2
Chakraborty, Debarun
2
Connory, Jane
2
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Ha, Louisa
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong (Shawn)
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Kopplin, Cristopher Siegfried
2
Lai, Kee-hung
2
Li, Xuechun
2
Madadi, Rozbeh
2
Matt, Christian
2
McAlister, Anna R.
2
McConnell, Allen R.
2
Pearson, David
2
Raza, Syed Hassan
2
Ren, Ruiyao
2
Rosset, Magdalena
2
Shum, Cass
2
Smith, H. Jeff
2
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
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Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Business ethics, the environment & responsibility
2
Corporate Communications: An International Journal
2
Electronic Markets
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online Information Review
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Auditing : a journal of practice & theory
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Emerging issues in economics of development, business and finance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
Group decision and negotiation
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Source
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ECONIS (ZBW)
159
Other ZBW resources
14
EconStor
4
RePEc
1
USB Cologne (EcoSocSci)
1
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179
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71
Walking the talk about corporate social responsibility communication : an
elaboration
likelihood
model
perspective
Camilleri, Mark Anthony
- In:
Business ethics, the environment & responsibility
31
(
2022
)
3
,
pp. 649-661
Persistent link: https://www.econbiz.de/10013325894
Saved in:
72
Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
73
The impact of place-of-origin on price premium for agricultural products : empirical evidence from Taobao.com
Li, Xia
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 561-584
Persistent link: https://www.econbiz.de/10013263084
Saved in:
74
Understanding users' group behavioral decisions about sharing articles in social media : an
elaboration
likelihood
model
perspective
Yang, Bo
;
Liu, Chao
;
Cheng, Xusen
;
Ma, Xi
- In:
Group decision and negotiation
31
(
2022
)
4
,
pp. 819-842
Persistent link: https://www.econbiz.de/10013263585
Saved in:
75
How to reduce vaccination hesitancy? : the relevance of evidence and its communicator
Eger, Jens
;
Kaplan, Lennart
;
Sternberg, Henrike
-
2022
-
This version: February 14, 2022
population share remains unvaccinated. Guided by the
elaboration
likelihood
model
, this paper has two objectives: First, it …
Persistent link: https://www.econbiz.de/10012820931
Saved in:
76
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
77
An attractive proposition? : persuading retail consumers to prefer reward-based crowdfunding for owning upcoming technologies
Banerjee, Shankhadeep
;
Bose, Indranil
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013363409
Saved in:
78
Firm-serving or public-serving? : analyzing public responses to employee volunteer program communication
Shi, Duli
- In:
Corporate communications : an international journal
27
(
2022
)
4
,
pp. 690-704
Persistent link: https://www.econbiz.de/10013384940
Saved in:
79
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong (Shawn)
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
80
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
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