Search Results - subject:"Elaboration-Likelihood-Model"

Sansome, Kate; Conduit, Jodie; Wilkie, Dean - In: Journal of business research : JBR 194 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015432083

Liu, Anne Yenching; Lin, Sungmin - In: European research on management and business economics 31 (2025) 1, pp. 1-9

response to the need to understand the perspectives of social commerce enterprises. Employing the elaboration likelihood model …

Persistent link: https://www.econbiz.de/10015410557

Zhang, Yakun; Kokkranikal, Jithendran; Parker, Brianna - In: Journal of marketing communications 31 (2025) 4, pp. 393-421

Persistent link: https://www.econbiz.de/10015417282

Hardy, Anne; Young, Tamara - In: Tourism and hospitality research : THR 25 (2025) 3, pp. 349-361

Persistent link: https://www.econbiz.de/10015419758

Choubey, Vardhan Mahesh; Joshi, Prasad Vasant; … - In: Business strategy and the environment 34 (2025) 3, pp. 3656-3671

Persistent link: https://www.econbiz.de/10015358280

Tan, Christine Nya-Ling; Fauzi, Muhammad Ashraf; Siti … - In: Asia Pacific journal of marketing and logistics 37 (2025) 10, pp. 2872-2895

Persistent link: https://www.econbiz.de/10015635155

Zhang, Peng; Li, Shuang; Feng, Jing; Mei, Lei - In: Cleaner and responsible consumption 19 (2025), pp. 1-16

. Therefore, grounded in the Elaboration Likelihood Model (ELM), this study investigated the psychological mechanism of the …

Persistent link: https://www.econbiz.de/10015595578

Mudjahidin, Mudjahidin; Putri, Hosiana Arga; Aristio, … - In: RAUSP management journal 60 (2025) 1, pp. 314-333

The purpose of this study is to apply the Elaboration Likelihood Model (ELM) to examine persuasive information …

Persistent link: https://www.econbiz.de/10015578241

Jamil, Raja Ahmed; Qayyum, Urba; Ul Hassan, Syed Ramiz; … - In: European journal of management and business economics : … 33 (2024) 3, pp. 366-385

Purpose - Extending the elaboration likelihood model (ELM), this study investigates the impact of social media …

Persistent link: https://www.econbiz.de/10014581286

Chakraborty, Debarun; Kar, Arpan Kumar; Patre, Smruti; … - In: Journal of business research : JBR 180 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10014556450

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