While social norms have received great attention within economics, little is known about the role of personal norms. We propose a simple utility framework - which assumes that people care about monetary payoff, social norms, and personal norms - and design a novel two-part experiment to...

While social norms have received great attention within economics, little is known about the role of personal norms. We propose a simple utility framework - which assumes that people care about monetary payoff, social norms, and personal norms - and design a novel two-part experiment to...