Manuscript type: Research Article. Research Aims: This study aims to analyze Shopee Indonesia's email marketing … each category. Design/methodology/approach: The research employed a qualitative content analysis of email marketing …, promotional elements, and customer engagement tactics. Research Findings: The study found that Shopee customizes its email …

Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open …

Spam emails are unwanted and unsolicited messages. The major problems in email spam detection methods are low detection … rates and a high likelihood of false alarms. This study proposes a hybrid correlation-based deep learning model for email …

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the …, such as, informational value, entertainment-based message content, layout, visual appeal, attitude toward e-mail … advertising and intention towards the sender in the context of opt-in email marketing. Data were collected in South Africa through …

This research explores the effects of personalization in email marketing. Although personalization is expected to … on how to implement effective personalization in email marketing. …

Ensuring the interoperability and security of email communications is one of the cornerstones of a resilient and open …