Search Results - subject:"Email Design"

An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase

Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012431699

Towards improved performance : a model for testing email newsletter design

Hartemo, Mari; Suomi, Reima; Hakala, Ulla - In: Journal of electronic commerce in organizations : the … 14 (2016) 3, pp. 1-16

Persistent link: https://www.econbiz.de/10011584145

Towards Improved Performance: A Model for Testing Email Newsletter Design

Hartemo, Mari; Suomi, Reima; Hakala, Ulla - In: Journal of Electronic Commerce in Organizations (JECO) 14 (2016) 3, pp. 1-16

This study concentrates on the opportunities of developing email marketing performance based on testing the design of an email newsletter. Drawing from existing literature, the paper presents a model for testing email newsletter design. The model consists of email marketing response process,...

Persistent link: https://www.econbiz.de/10012048974