Search Results - subject:"Emotional Response"

Evaluation of extended decision outcomes

Gärling, Tommy - In: Journal of behavioral decision making 37 (2024) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10015154690

Turner, Rodney - In: Project leadership and society 2 (2021), pp. 1-11

We consider client experience on projects. The topic of customer experience is receiving a lot of interest in marketing. It is believed that vendors that manage customer experience achieve better results than those who do not. All the work to date has been done in retail. We consider the nature...

Persistent link: https://www.econbiz.de/10012800124

Exploring investors' willingness to use robo-advisors: mediating role of emotional response

Xia, Huosong; Zhang, Qian; Zhang, Zuopeng; Zheng, Leven J. - In: Industrial Management & Data Systems 123 (2023) 11, pp. 2857-2881

analyzes the factors that drive them to use robo-advisors, including perceived usefulness and emotional response. Design … use, and arousal in emotional response plays a mediating role between perceived usefulness and willingness to use …

Persistent link: https://www.econbiz.de/10014825956

The impact of celebrity endorsement on followers’ impulse purchasing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 338-358

Persistent link: https://www.econbiz.de/10013550348

Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response

Chin, Hong Kun; Min, Byueong-hyun; Kim, Jae Young - In: Economics & finance notes 12 (2023) 1, pp. 45-54

Persistent link: https://www.econbiz.de/10014381147

Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities

Al-Wugayan, Adel A. A. - In: International review on public and non-profit marketing 20 (2023) 2, pp. 369-391

Persistent link: https://www.econbiz.de/10014383317

The influence of the music genre on the emotional consumer response and intentions to purchase online

Dikčius, Vytautas; Radavičienė, Indrė; Gerulytė, … - In: Trends Economics and Management 13 (2019) 33, pp. 71-85

assess whether there are differences between the music genre impact on the emotional response. The impact of different … product categories on the emotional response was identified. The analysis results showed that emotional response was … positive impact was identified when the quality factor was operating. Conclusions: It is concluded that the emotional response …

Persistent link: https://www.econbiz.de/10015186125

The influence of the music genre on the emotional consumer response and intentions to purchase online

Dikčius, Vytautas; Radavičienė, Indrė; Gerulytė, … - In: Trends economics and management 13 (2019) 33, pp. 71-85

Persistent link: https://www.econbiz.de/10012106633

The OPM data breach : an investigation of shared emotional reactions on Twitter

Bachura, Eric; Valecha, Rohit; Chen, Rui; Rao, H. Raghav - In: MIS quarterly 46 (2022) 2, pp. 881-910

Persistent link: https://www.econbiz.de/10013286531

How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and virtual touch

Gong, Xuandi; Ren, Jinluan; Zeng, Li; Xing, Rubin - In: International journal of information systems in the … 14 (2022) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012799969