Kong, Sining; Maresh-Fuehrer, Michelle Marie; Gleason, Shane - In: Corporate Communications: An International Journal 29 (2024) 6, pp. 818-843
Purpose Although situational crisis communication theory (SCCT) is centered on rationality and cognitive information processing, it ignores that people are also driven by irrationality and non-cognitive information processing. The purpose of this study aims to fill this gap by examining how...
