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  • Search: subject:"Employee brand ambassadorship"
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Year of publication
Subject
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Arbeitskräfte 2 Arbeitsverhalten 2 Arbeitszufriedenheit 2 Brand management 2 Employee brand ambassadorship 2 Employee wellbeing 2 HR marketing 2 Job satisfaction 2 Markenführung 2 Personalmarketing 2 Work behaviour 2 Workforce 2 Arbeitspsychologie 1 Employee advocacy 1 Employee autonomy 1 Employee retention 1 Innovation 1 Leistungsmotivation 1 Mitarbeiterbindung 1 Organismic integration theory 1 Organizational behaviour 1 Organizational psychology 1 Psychological empowerment 1 Social Media (SM) employee usage 1 Social Web 1 Social web 1 Stakeholder 1 Technischer Fortschritt 1 Technological change 1 Technological innovation 1 Verhalten in Organisationen 1 Work motivation 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Ahammad, Mohammad F. 1 Liu, Martin J. 1 Luo, Jun 1 Sakka, Georgia 1 Yannopoulou, Natalia 1 Yuan, Ruizhi 1
Published in...
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Journal of business research : JBR 1 Technological forecasting & social change : an international journal 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; Yannopoulou, Natalia - In: Technological forecasting & social change : an … 182 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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