Moller, Thorsten Robert; Touchstone, Ellen E. - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-21
This study examines Chinese hotel employees' understanding of customer relationship management (CRM) practices, with a …, LP knowledge, and LP concerns-shape employees' intentions to implement loyalty programme practices (LPP) in the … self-administered survey of 893 Chinese hotel employees. To evaluate the proposed hypotheses, path analysis was performed …