Search Results - subject:"Employer branding"

Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine

Nesterenko, Galyna - 2024

Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur … zwischen der Effektivität der Beschäftigung ukrainischer Flüchtlinge und dem Employer Branding konnte bisher keine signifikante …The article presents the preliminary results of the research project "Employer Branding of German Companies in …

Persistent link: https://www.econbiz.de/10014632794

Identification as a sword in the war for talent : understanding organizational identification through a prospective employee lens

Hollstein, Anna S.; Schade, Michael; Kanitz, Christopher; … - 2025

Persistent link: https://www.econbiz.de/10015373290

Optimizing employee attraction and retention in hospitality and tourism : a systematic review of employer branding research

Kilson, Gabriel Almeida - 2025

high physical and emotional labor demands, faces chronic talent acquisition and retention. Therefore, tailored employer … branding (EB) strategies that address the unique characteristics of the H&T sector are essential for improving the current …

Persistent link: https://www.econbiz.de/10015406752

Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine

Nesterenko, Galyna - 2024

Persistent link: https://www.econbiz.de/10014635588

Employer branding : how current employee attitudes attract top talent and new customers

Ha Thi Thao; Kim, Lisa Hyunjung; Kim, Young-Ju - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-23

Employer branding research has predominantly concentrated on cultivating a favorable image for prospective job … applicants, with limited exploration of its effects on current employees. This study investigates how employer branding shapes … contributions and practical implications, emphasizing the broader influence of employer branding on current employees' advocacy …

Persistent link: https://www.econbiz.de/10015192935

Employer branding : employer attractiveness as a new mindset in the healthcare sector

Heide, Michael P.; Schröder, Stefan; Wittemann, Nathalie; … - In: Management dynamics in the knowledge economy 12 (2024) 1/43, pp. 70-85

Persistent link: https://www.econbiz.de/10014584076

Generational attitudes in SME family hotels : practical implications for employer brand profiles

Klumaier, Verena; Zehrer, Anita; Spieß, Teresa - In: European journal of family business 14 (2024) 1, pp. 72-84

The hospitality workforce is characterized by various generations working together, who share different values and expectations towards their employer. The purpose of the study was to examine which attitudes differentiate Generations X, Y and Z employed in SME family hotels. A quantitative...

Persistent link: https://www.econbiz.de/10014636693

Exploring the role of employer branding in promoting diversity management : a study on IT companies in Poland

Szkudlarek, Ewa - In: Journal of intercultural management : the journal of … 16 (2024) 2, pp. 97-114

Objective The main goal of this research paper is to investigate the role of employer branding in endorsing diversity … literature and secondary data analysis, the author investigated the interconnection between employer branding and its influence …, employer branding can promote diversity and inclusion, contributing to the company's overall success. Future research is …

Persistent link: https://www.econbiz.de/10015417070

The impact of internal employer branding on employee engagement and retention

Alonderienė, Raimonda; Urbelė, Julija - In: Management of organizations : systematic research 91 (2024) 1, pp. 1-22

The goal of this research is to identify the impact of IEB on employee engagement and retention in IT companies. The quantitative research involved 203 IT professionals. The significant relationship between IEB, employee engagement, employee retention and social identity was revealed. The study...

Persistent link: https://www.econbiz.de/10015417020

Talent management and generation z : a systematic literature review through the lens of employer branding

Vieira, Jorge; Costa, Carla Gomes da; Santos, Vasco - In: Administrative Sciences : open access journal 14 (2024) 3, pp. 1-24

Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteristics of previous generations in the...

Persistent link: https://www.econbiz.de/10014505351