This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted...

Dieses Buch ist ein umfassender Leitfaden für das Management von Online-Marketing-Aktivitäten, um Unternehmen erfolgreich in der digitalen Welt zu positionieren. Es richtet sich an Praktiker und Studierende, die sowohl Grundlagen als auch fortgeschrittene Taktiken des Online-Marketings...

Purpose This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61...