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  • Search: subject:"European General Data Protection Regulation"
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Big Data 1 Big data 1 Content Management 1 Content management 1 Data Mining 1 Data mining 1 Data protection 1 Datenschutz 1 European General Data Protection Regulation 1 Internet 1 Internet marketing 1 Marketing 1 Online search 1 Online-Marketing 1 Online-Recherche 1 Performance measurement 1 Performance-Messung 1 Semantic web 1 Semantisches Web 1 Social Web 1 Social web 1 Web analytics 1 Webanalyse 1 Website 1 big data 1 content marketing 1 data privacy 1 marketing analytics 1 marketing metrics 1 personal data 1 pseudonymisation 1 semantic search 1 semantic web 1 social graph 1 social media 1 social search 1 web analytics 1 web analytics tools 1
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English 1
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Maintz, Julia 1 Zaumseil, Fabienne 1
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International journal of internet marketing and advertising : IJIMA 1
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Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182
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