Search Results - subject:"Event image"

Sustainable marketing activities, event image, perceived value and tourists' behavioral intentions in the sports tourism

Wang, Junfeng; Butkouskaya, Vera - In: Journal of Economics, Finance and Administrative Science 28 (2023) 55, pp. 60-78

Purpose - This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image … Olympic Games. Additionally, the article discusses the role of event image and product perceived value in enhancing the SMAs … image, tourists' perceived commemorative product value and TBIs. Meanwhile, event image and product perceived value mediate …

Persistent link: https://www.econbiz.de/10014516419

Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism

Wang, Junfeng; Butkouskaya, Vera - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 60-78

Persistent link: https://www.econbiz.de/10014339247

Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand

Nguyen Dinh Toan - In: VNU journal of economics and business 2 (2022) 2, pp. 69-79

Persistent link: https://www.econbiz.de/10013499373

A study of event brand image, destination image, event, and destination loyalty among international sport tourists

An, Bang; Yamashita, Rei - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 345-363

Persistent link: https://www.econbiz.de/10014564373

Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework

He, Yawen; Ma, Jianfeng; Zhang, Pan - In: Journal of destination marketing & management 27 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014285216

Art-event image in city brand equity: mediating role of city brand attachment

Jawahar, Deepa; Vincent, Vinney Zephaniah; Philip, Anju … - In: International Journal of Tourism Cities 6 (2020) 3, pp. 491-509

study also examines the mediating role of ‘city attachment’ in the relationship between event image and city brand equity … state of India. Findings Results show that the direct relationship between event image and city brand equity is stronger … provides a better understanding of the event image and its importance in creating the host city’s brand equity. It contributes …

Persistent link: https://www.econbiz.de/10014813913

Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event

Lianopoulos, Yannis; Theodorakis, Nicholas D.; … - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 189-207

Persistent link: https://www.econbiz.de/10013274354

A strategic tourism marketing framework for sports mega events : the case of Athens Classic (Authentic) Marathon

Zouni, Georgia; Markogiannaki, Popi; Georgaki, Ioanna - In: Tourism economics : the business and finance of tourism … 27 (2021) 3, pp. 466-481

Persistent link: https://www.econbiz.de/10012522442

Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events

Raggiotto, Francesco; Scarpi, Daniele - In: Sport management review 23 (2020) 2, pp. 229-241

Persistent link: https://www.econbiz.de/10012295141

A longitudinal study of Olympic Games' impact on the image of a host country

Tasci, Asli D. A.; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 443-457

Persistent link: https://www.econbiz.de/10012179418