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  • Search: subject:"Event-Marketing"
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Year of publication
Subject
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Event-Marketing 1,980 Event marketing 1,757 Konsumentenverhalten 498 Consumer behaviour 497 Großveranstaltung 325 Big event 320 Deutschland 259 Germany 251 Sportveranstaltung 244 Sport event 233 Markenführung 207 Brand management 206 Beziehungsmarketing 205 Relationship marketing 202 Tourismus 185 Tourism industry 182 Tourismuswirtschaft 182 Tourism 173 Holiday behaviour 171 Urlaubsverhalten 171 Customer satisfaction 163 Kundenzufriedenheit 163 Tourism marketing 140 Tourismusmarketing 140 Marketingmanagement 131 Marketing management 130 Veranstaltung 128 Event 112 Markenimage 110 Brand image 108 Destination management 97 Destinationsmanagement 97 Theorie 94 Emotion 92 Sponsoring 91 Theory 91 Sponsorship 88 Sport 88 Sports 85 Sportmarketing 84
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Online availability
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Undetermined 680 Free 197 CC license 19
Type of publication
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Article 1,283 Book / Working Paper 701 Journal 10
Type of publication (narrower categories)
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Article in journal 853 Aufsatz in Zeitschrift 853 Aufsatz im Buch 392 Book section 392 Collection of articles of several authors 95 Sammelwerk 95 Hochschulschrift 92 Case study 84 Fallstudie 84 Thesis 80 Graue Literatur 78 Non-commercial literature 78 Aufsatzsammlung 73 Working Paper 49 Arbeitspapier 42 Konferenzschrift 37 Lehrbuch 22 Ratgeber 19 Dissertation u.a. Prüfungsschriften 18 Guidebook 18 Textbook 18 Conference proceedings 14 Handbook 10 Handbuch 10 Bibliografie enthalten 7 Bibliography included 7 Conference paper 7 Konferenzbeitrag 7 research-article 7 Reprint 4 Glossar enthalten 3 Glossary included 3 Bibliographie 2 Systematic review 2 Universitätsschrift 2 Wörterbuch 2 Übersichtsarbeit 2 Accompanied by computer file 1 Amtliche Publikation 1 Beispielsammlung 1
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Language
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English 1,287 German 688 Undetermined 14 French 7 Danish 4 Norwegian 2 Polish 2 Swedish 1 Chinese 1
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Author
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Zanger, Cornelia 44 Drengner, Jan 29 Nufer, Gerd 28 Luppold, Stefan 23 Scheinbaum, Angeline Close 16 Fairley, Sheranne 14 Schmitt, Bernd 14 Holzbaur, Ulrich 12 Jahn, Steffen 10 Wu, Hung-Che 10 Lacey, Russell 9 Bauer, Hans H. 8 Eisermann, Uwe 7 Getz, Donald 7 Gursoy, Dogan 7 Köhler, Julia 7 Olberding, Julie Cencula 7 Wolf, Antje 7 Zarantonello, Lia 7 Zeller, Markus 7 Bruhn, Manfred 6 Cai, Liping A. 6 Dams, Colja M. 6 Knoll, Thorsten 6 Page, Stephen J. 6 Sørensen, Flemming 6 Taheri, Babak 6 Wiedmann, Klaus-Peter 6 Burmann, Christoph 5 Dias, Álvaro Lopes 5 Dinkel, Michael 5 Finney, R. Zachary 5 Gaus, Hansjörg 5 Gedenk, Karen 5 Graf, Christof 5 Jackson, Ulrike 5 Jäger, Dieter 5 Kennelly, Millicent 5 Laing, Jennifer 5 Lucas, Rainer 5
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Institution
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Springer Fachmedien Wiesbaden 20 Books on Demand GmbH <Norderstedt> 4 Edward Elgar Publishing 4 UVK Verlagsgesellschaft mbH 4 Uni-Taschenbücher GmbH 4 Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre 3 Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz> 3 European Commission / Joint Research Centre 2 Fachhochschule Reutlingen / European School of Business 2 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 2 Wissenschaftliche Konferenz Eventforschung <12., 2020, Chemnitz> 2 Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz> 2 ATOUT France <Paris> 1 Ab in die Mitte! Die City-Offensive Sachsen <Projekt> 1 BusinessVillage GmbH 1 Campus Verlag 1 Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan> 1 Deutsches Institut für Normung 1 Dresdner Tourismus-Symposium <3, 1997, Dresden> 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Duncker & Humblot 1 Dänemark / Erhvervs- og Byggestyrelsen 1 Ekonomski Institut Zagreb 1 Erich Schmidt Verlag 1 Eventforum Mannheim <2., 2014, Mannheim> 1 Forschungsinstitut für Tourismus <Dresden> 1 Freizeit-Forschungsinstitut <Hamburg> 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät 1 Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg> 1 Image, Verlag und Institut für Marktanalyse <Frankfurt, Main> 1 Indien / Registrar General 1 Institut für Produktion und Industrielles Informationsmanagement <Essen> 1 International Association for the Study of Insurance Economics 1 International Telecommunications Society 1 International Telecommunications Society / Online Event <2020, Online> 1 Internationale Fachhochschule <Honnef> 1 Internationales Design Zentrum Berlin 1 Internationales Event Education Symposium <2018, Hannover> 1 Journée de recherche en marketing horloger <7., 2012, Neuenburg, Schweiz> 1
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Published in...
All
International journal of event and festival management 67 SpringerLink / Bücher 50 Tourism management : research, policies, practice 43 International journal of contemporary hospitality management 34 Journal of travel and tourism marketing 32 Tourism management perspectives : TMP 30 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 27 International journal of hospitality management 25 Journal of business research : JBR 23 Customer Experience : Forum Dienstleistungsmanagement 22 Markenkommunikation und Beziehungsmarketing 22 Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten 20 Journal of hospitality marketing & management 19 International journal of sport management and marketing : IJSMM 16 Springer eBook Collection 16 European Sport management quarterly : ESMQ 15 Food and wine events in Europe : a stakeholder approach 15 Journal of retailing and consumer services 15 Journal of sport management : the official journal of the North American Society of Sport Management 15 Sport management review 15 essentials 14 Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows 13 Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis 12 Event-Marketing : Trends und Entwicklungen 12 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 12 Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung 10 Events und Tourismus : Stand und Perspektiven der Eventforschung 10 International journal of sports marketing & sponsorship 10 Journal of destination marketing & management 10 Journal of hospitality and tourism insights 10 Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke 10 Social enterprise and special events : market-based approaches to mission-driven gatherings 10 The business of events management 10 Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz 9 Journal of vacation marketing : an international journal 9 The journal of brand management : an international journal 9 Journal of marketing management : MM 8 Memorable customer experiences : a research anthology 8 Tourism analysis : an interdisciplinary tourism & hospitality journal 8 Wirtschaftswissenschaft 8
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Source
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ECONIS (ZBW) 1,837 USB Cologne (EcoSocSci) 120 USB Cologne (business full texts) 10 Other ZBW resources 9 EconStor 8 BASE 7 RePEc 3
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Showing 1 - 10 of 1,994
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User experience dimensions in digital peer-to-peer platforms : a grounded theory study of Airbnb online experiences
Cerdá-Mansilla, Elena; Lozano-Blasco, Raquel; Rubio … - 2025
The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...
Persistent link: https://www.econbiz.de/10015406669
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Why advertisers should embrace event typicality and maximize leveraging of major events
Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607
Persistent link: https://www.econbiz.de/10015192942
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How do stakeholders co-create value in a service ecosystem? : insight from mega-events
Mason, Michela C.; Iacuzzi, Silvia; Zamparo, Gioele; … - In: Management decision 62 (2024) 13, pp. 398-425
Persistent link: https://www.econbiz.de/10015197614
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Determination of GM soybean event MON87708 in soy protein concentrate and GM maize event MON89034 in cornflakes
Broothaerts, Wim (contributor);  … - European Commission / Joint Research Centre - 2024
Implementation of the European legislation on genetically modified organisms (GMOs) requires monitoring their presence in food and feed by analytical testing. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with Regulation...
Persistent link: https://www.econbiz.de/10015321710
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Co-creating customer experiences in service ecosystems : a study in a tourist destination
Monferrer Tirado, Diego; Moliner Tena, Miguel Angel; … - In: The journal of services marketing 38 (2024) 10, pp. 1-16
Persistent link: https://www.econbiz.de/10015207222
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Guerrilla advertising cases study in public transport
Jarašūnienė, Aldona; Išoraitė, Margarita - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 625-634
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand....
Persistent link: https://www.econbiz.de/10015188399
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Experience management in hospitality and tourism : reflections and implications for future research
Agapito, Dora; Sigala, Marianna - In: International journal of contemporary hospitality management 36 (2024) 13, pp. 57-76
Persistent link: https://www.econbiz.de/10015152959
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Determination of GM soybean event A2704 in tofu and GM maize event Bt11 in maize flour : report of the EURL GMFF proficiency test GMFF-24/01
Broothaerts, W. (contributor); Beaz Hidalgo, R. (contributor) - European Commission / Joint Research Centre - 2024
Implementation of the European legislation on genetically modified organisms (GMOs) requires the monitoring of the presence of GMOs in food or feed by analytical tests. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with...
Persistent link: https://www.econbiz.de/10015275579
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The drunk side of trust : generalized and instantaneous trust at gathering events
Attanasi, Giuseppe; Bortolotti, Stefania; Cicognani, Simona - In: Journal of behavioral and experimental economics 113 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015163489
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Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros; Banister, Emma; Byrom, John - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
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