The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...

Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...

Warren Buffett once famously stated that airlines were infamous for destroying shareholder value . His hindsight proposition to better have taken the Wright brothers out of the sky violently surely was a pointed one, if not entirely serious. This paper seeks to shed some light on the challenges...

Eventpsychologie: Einführung, Forschungsstand und ethische Limitationen -- Kommunikation: Behavior Patterns, Multisensorik, Neuroscience, verbale und nonverbale Interaktion -- Sicherheit bei Veranstaltungen: Crowd-Management und Krisenkommunikation -- Erlebnis Event: Emotionen und Verhalten...