Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying...

Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be different. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept. Dr. Philipp Herzog ist wissenschaftlicher Mitarbeiter am...