Yasintha Soelasih; Sumani, Sumani; Wetik, Johan David - In: Cogent business & management 11 (2024) 1, pp. 1-21
This study aims to identify whether the influence of experience quality, price fairness, and sales promotion on …-order models. Experience quality, price fairness, and sales promotions can be used to measure customer perceived value. Customer … results show that experience quality, price fairness, and sales promotion have a direct influence on customer perceived value …