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  • Search: subject:"Expérience"
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Year of publication
Subject
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Relationship marketing 31,520 Beziehungsmarketing 31,519 Consumer behaviour 15,130 Konsumentenverhalten 15,098 Customer satisfaction 7,443 Kundenzufriedenheit 7,427 Service quality 5,195 Dienstleistungsqualität 5,176 Brand management 3,610 Markenführung 3,606 Social Web 3,097 Social web 3,097 Theorie 2,982 Theory 2,975 Lieferantenmanagement 2,866 Supplier relationship management 2,865 Deutschland 2,668 Germany 2,637 Marketingmanagement 2,623 Marketing management 2,602 Brand image 2,566 Markenimage 2,565 Online retailing 2,390 Online-Handel 2,390 Kundenintegration 2,382 Customer integration 2,379 Brand 2,316 Markenartikel 2,306 Electronic Commerce 2,274 E-commerce 2,221 Online-Marketing 2,170 Internet marketing 2,152 Kundenwert 2,076 Vertrauen 2,066 Confidence 2,062 Customer value 2,056 Einzelhandel 1,880 Retail trade 1,866 Event-Marketing 1,799 Event marketing 1,796
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Online availability
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Undetermined 17,056 Free 7,743 CC license 941
Type of publication
All
Article 31,208 Book / Working Paper 10,195 Journal 31 Other 18
Type of publication (narrower categories)
All
Article in journal 24,612 Aufsatz in Zeitschrift 24,612 Aufsatz im Buch 4,154 Book section 4,154 Graue Literatur 1,710 Non-commercial literature 1,710 Hochschulschrift 1,616 Working Paper 1,482 Thesis 1,272 Arbeitspapier 1,215 Collection of articles of several authors 648 Sammelwerk 648 research-article 635 Case study 526 Fallstudie 526 Aufsatzsammlung 510 Article 296 Ratgeber 242 Guidebook 224 Conference paper 211 Konferenzbeitrag 211 Bibliografie enthalten 166 Bibliography included 166 Lehrbuch 157 Textbook 141 Konferenzschrift 139 Handbook 113 Handbuch 113 Conference proceedings 84 Collection of articles written by one author 70 Sammlung 70 Reprint 57 conceptual-paper 53 review-article 37 review 31 Interview 30 case-report 29 Glossar enthalten 27 Glossary included 27 Festschrift 21
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Language
All
English 34,428 German 5,784 Undetermined 1,141 French 74 Spanish 25 Polish 18 Italian 14 Portuguese 7 Czech 6 Danish 5 Indonesian 4 Romanian 4 Russian 4 Swedish 4 Hungarian 3 Dutch 3 Multiple languages 2 Norwegian 2 Bulgarian 1 Korean 1 Slovenian 1 Serbian 1 Vietnamese 1 Chinese 1
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Author
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Bruhn, Manfred 120 Homburg, Christian 112 Kumar, V. 94 Han, Heesup 78 Hollebeek, Linda D. 73 Verhoef, Peter C. 65 Huber, Frank 56 Loureiro, Sandra Maria Correia 56 Bauer, Hans H. 54 Piller, Frank T. 51 Herrmann, Andreas 50 Krafft, Manfred 49 Mattila, Anna S. 49 Palmatier, Robert W. 49 Stauss, Bernd 45 Grewal, Dhruv 44 Thaichon, Park 43 Gil Saura, Irene 41 Zanger, Cornelia 40 Stock-Homburg, Ruth 39 Svensson, Göran 39 Wiedmann, Klaus-Peter 39 Kleinaltenkamp, Michael 38 Mittal, Vikas 38 Prentice, Catherine 38 Van den Poel, Dirk 38 Klaus, Philipp 37 Rather, Raouf Ahmad 37 Smith, Alan D. 36 Vrontis, Demetris 36 Hyun, Sunghyup Sean 35 Karjaluoto, Heikki 35 Rahman, Zillur 35 Sheth, Jagdish N. 35 Khan, Imran 34 Wong, IpKin Anthony 34 Foroudi, Pantea 33 Hippner, Hajo 33 Agnihotri, Raj 32 Drengner, Jan 32
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Institution
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Springer Fachmedien Wiesbaden 79 HAL 45 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 45 International Monetary Fund (IMF) 44 National Bureau of Economic Research 40 Institute for the Study of Labor (IZA) 34 Université Paris-Dauphine (Paris IX) 29 IGI Global 23 C.E.P.R. Discussion Papers 21 Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO) 16 European Commission / Directorate-General for Taxation and Customs Union 16 Edward Elgar Publishing 14 CESifo 13 Books on Demand GmbH <Norderstedt> 12 Verlag Dr. Kovač 12 American Marketing Association 10 Zentrum für Europäische Wirtschaftsforschung (ZEW) 10 International Monetary Fund 9 Mathematica Policy Research 9 Inter-American Development Bank 8 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 8 Fördergesellschaft Marketing an der Universität Augsburg 7 Harvard Graduate School of Business Administration 7 Universität Mannheim 7 Fachhochschule Reutlingen / European School of Business 6 Haufe-Lexware GmbH & Co. KG 6 Springer-Verlag GmbH 6 Universität St. Gallen 6 Université Paris-Dauphine 6 AMACOM 5 Cowles Foundation for Research in Economics, Yale University 5 Industrial Relations Section, Department of Economics 5 Information Resources Management Association 5 International Institute of Social and Economic Sciences 5 International Labour Organization (ILO), United Nations 5 Verlag Franz Vahlen 5 W.E. Upjohn Institute for Employment Research 5 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 5 eSocialSciences 5 Agricultural and Applied Economics Association - AAEA 4
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Published in...
All
Journal of business research : JBR 955 Journal of retailing and consumer services 874 Industrial marketing management : the international journal for industrial and high-tech firms 524 International journal of hospitality management 483 SpringerLink / Bücher 300 The journal of services marketing 299 Tourism management : research, policies, practice 289 The journal of business & industrial marketing 262 International journal of contemporary hospitality management 258 The service industries journal 240 Journal of travel and tourism marketing 239 Journal of the Academy of Marketing Science 223 Journal of strategic marketing 220 Cogent business & management 203 Journal of hospitality marketing & management 189 Asia Pacific journal of marketing and logistics 179 Psychology & marketing 171 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 165 Journal of marketing 160 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 153 The journal of product & brand management 152 International journal of electronic customer relationship management : IJECRM 149 The journal of brand management : an international journal 149 Total quality management & business excellence 148 Marketing intelligence & planning 145 Journal of retailing 144 Journal of service management 144 Journal of service research : JSR 135 Tourism management perspectives : TMP 130 European journal of marketing : EJM 122 Services marketing quarterly 115 Journal of marketing management : MM 113 The international review of retail, distribution and consumer research 113 Service business 111 IZA Discussion Papers 110 Technological forecasting & social change : an international journal 108 Gabler Edition Wissenschaft 107 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 104 The international journal of bank marketing : IJBM 104 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 103
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Source
All
ECONIS (ZBW) 38,566 RePEc 1,329 Other ZBW resources 882 EconStor 593 BASE 63 USB Cologne (EcoSocSci) 19
Showing 101 - 110 of 41,452
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Intention to use determinants of AI chatbots to improve customer relationship management efficiency
Mahadi Hasan Miraz; Abba Ya'u; Adeyinka-Ojo, Samuel; … - In: Cogent business & management 11 (2024) 1, pp. 1-21
. This study aims to examine how user experience and satisfaction (UES), perceived utility and ease of use (PUEU … and acceptance and trust; and experience, satisfaction, and intention to use AI chatbots. The results of this study extend …
Persistent link: https://www.econbiz.de/10015448933
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From first visit to forever fans : crafting customer loyalty in glamping through experience quality and engagement
Hapsari, Raditha; Hussein, Ananda Sabil; Ghofar, Abdul; … - In: Cogent business & management 11 (2024) 1, pp. 1-19
indicators of experience quality at glamping resorts. Additionally, the study aims to analyze the interconnections between … experience quality, trust, satisfaction, engagement, and customer loyalty at glamping resorts in Indonesia. This study combines … the customer relationship quality and experience-engagement models to answer the proposed objectives. The data for this …
Persistent link: https://www.econbiz.de/10015449006
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Determinants of customer intentions to continue using full-service airlines in Indonesia
Yasintha Soelasih; Sumani, Sumani; Wetik, Johan David - In: Cogent business & management 11 (2024) 1, pp. 1-21
This study aims to identify whether the influence of experience quality, price fairness, and sales promotion on …-order models. Experience quality, price fairness, and sales promotions can be used to measure customer perceived value. Customer … results show that experience quality, price fairness, and sales promotion have a direct influence on customer perceived value …
Persistent link: https://www.econbiz.de/10015449184
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Influencing factors of Indonesian coffee product customer experience in international market : an aspect-based sentiment analysis with GPT-3 Davinci model
Chaldun, Evy Rachmawati; Yudoko, Gatot; Maryunani, … - In: Cogent business & management 11 (2024) 1, pp. 1-27
customer reviews, which can be analysed using sentiment analysis to uncover the customer experience. This study applies aspect …-based sentiment analysis with the GPT-3 Davinci version to identify key factors influencing the international customer experience of … findings enrich the literature on customer experience and sentiment analysis, offering valuable insights for exporters into …
Persistent link: https://www.econbiz.de/10015449197
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Revolutionizing decision-making : how retailers can harness the potential of avatars in augmented reality to enrich the customer experience?
Gahlot, Prasun; Suryavanshi, Komal; Gandhi, Aradhana Vikas - In: Cogent business & management 11 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10015450527
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Enhancing marketing performance in batik Malay industry : optimization competitive advantage by leveraging augmented reality marketing
Mardatillah, Annisa; Angraini, Lilis Marina; Yuliani, Sri - In: Cogent business & management 11 (2024) 1, pp. 1-21
This study aims to explore how augmented reality (AR) and a company's unique resources optimize competitive advantage to improve marketing performance using a qualitative approach with triangulated in-depth interviews. The findings of this study revolve around three main themes: improving...
Persistent link: https://www.econbiz.de/10015450559
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Exploring the role of new and enhanced BPM capabilities in customer experience management : does BPM matter?
Indihar Štemberger, Mojca; Bosilj Vukšić, Vesna; … - In: Business process management journal 30 (2024) 8, pp. 120-143
Persistent link: https://www.econbiz.de/10015324512
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Enhancing customer happiness through corporate social responsibility : unveiling the impact of CSR on customer well-being
Lee, Cheonglim; Kwon, Yongju; Yi, Youjae - In: Asia marketing journal 25 (2024) 4, pp. 219-230
Persistent link: https://www.econbiz.de/10015398938
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Online behavioral experience of Nigeria university students : customer expectation approach
Adeoti, Johnson Olabode; Okpanachi, Victor; Olawale, Y. A. - In: Emerging Markets Journal : EMAJ 14 (2024) 2, pp. 23-32
Persistent link: https://www.econbiz.de/10015399673
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Friends, key players and the adoption and use of experience goods
Murrian, Rhys; Raschky, Paul A.; Ackermann, Klaus - 2024
Persistent link: https://www.econbiz.de/10015400976
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