Cartas, Beatriz Sanches; Guerreiro, Manuela; Barreira, … - In: Journal of tourism, sustainability and well-being 13 (2025) 2, pp. 88-104
A wedding is always a special event. The wedding experience, carved under the influence of environmental stimuli … the decision-making of other couples. Adopting an experiential Marketing perspective of the wedding as a staged experience …, servicescape/wedding-scape attributes, experience, and behavioural outcomes related to wedding ceremonies performed at the hotel …