Dunković, Dario; Knežević, Blaženka - In: Business, mangagement and economics engineering : BMEE 21 (2023) 2, pp. 204-217
Purpose - The aim of the paper is to determine the perception of extended warranty when communicated by retailer during … dimensions in retail context. The research question is: What perception creates the extended warranty? The dimensions studied can …. Research methodology - A survey was conducted on a sample of 180 respondents. The measurement model includes extended warranty …