There are repeatedly raised concerns that marketing and consumer research often neglects to implement realistic studies that foster generalizability to real-world contexts, thereby limiting their findings’ practical relevance. Representative of this issue, confidence in context effects’...

We study treatment assignment when treatments are limited in supply, where a planner aims to maximize social welfare by assigning treatments based on observable covariates. Such constraints are common when treatments are scarce and costly, but they complicate the analysis of optimal assignment...

This study investigates a neglected determinant of adolescents' dietary behaviors: the within-class age difference, in isolation from confounding factors (e.g., absolute age, season-of-birth, and countries' specific characteristics, such as expected age at school start). We study a multi-country...