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  • Search: subject:"Eye Tracking"
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Year of publication
Subject
All
Visuelle Wahrnehmung 349 Visual perception 348 Consumer behaviour 309 Konsumentenverhalten 306 Eye-tracking 128 Experiment 124 Werbewirkung 120 Advertising effects 119 Perception 114 Wahrnehmung 114 eye-tracking 102 eye tracking 97 Eye tracking 84 Kognition 55 Online-Marketing 55 Advertising 54 Cognition 54 Decision 54 Internet marketing 54 Entscheidung 53 Werbung 52 Visual attention 41 Visualisierung 40 Visualization 40 Online-Handel 37 Online retailing 36 Product design 30 Produktgestaltung 30 Social Web 30 Social web 30 Brand management 28 Markenführung 28 Attention 27 Brand image 27 Emotion 27 Kaufentscheidung 27 Markenimage 27 Purchase decision 26 Theorie 26 Theory 26
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Online availability
All
Undetermined 354 Free 175 CC license 14
Type of publication
All
Article 512 Book / Working Paper 131 Other 2
Type of publication (narrower categories)
All
Article in journal 399 Aufsatz in Zeitschrift 399 Aufsatz im Buch 47 Book section 47 Working Paper 35 Graue Literatur 31 Non-commercial literature 31 Hochschulschrift 28 Arbeitspapier 21 Article 17 research-article 15 Thesis 14 Collection of articles of several authors 10 Sammelwerk 10 Conference paper 9 Konferenzbeitrag 9 Conference Paper 6 Aufsatzsammlung 4 Case study 4 Collection of articles written by one author 4 Fallstudie 4 Sammlung 4 Konferenzschrift 3 Ausstellungskatalog 1 Ratgeber 1 review-article 1
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Language
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English 569 German 42 Undetermined 31 French 2 Polish 1 Romanian 1
Author
All
Bigné Alcañiz, J. Enrique 11 Polonio, Luca 11 Wedel, Michel 11 Behe, Bridget K. 8 ROBU, Adriana-Emilia 8 Di Guida, Sibilla 7 Glöckner, Andreas 7 Litfin, Thorsten 7 Palma, Marco A. 7 Chen, Yasheng 6 Coricelli, Giorgio 6 Lamberz, Julia 6 Meeh-Bunse, Gunther 6 Pieters, Rik 6 Teckert, Özlem 6 Breuer, Christoph 5 Dahl, Darren W. 5 Devetag, Giovanna 5 Grebitus, Carola 5 Hausfeld, Jan 5 Hoeffler, Steve 5 Huddleston, Patricia 5 Hui, Sam K. 5 Ladeira, Wagner Junior 5 Li, Shu 5 Meißner, Martin 5 Nayga, Rodolfo M. <Jr.> 5 Qiuzhen, Wang 5 Ronft, Steffen 5 Ruiz Mafé, Carla 5 Rumpf, Christopher 5 Santini, Fernando de Oliveira 5 Toubia, Olivier 5 Zhao, Min 5 Bellman, Steven 4 Engel, Christoph 4 Foulsham, Tom 4 Gerstenblüth, Mariana 4 Grewal, Dhruv 4 Harris, Jeffrey E. 4
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Institution
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Springer Fachmedien Wiesbaden 5 Agricultural and Applied Economics Association - AAEA 2 Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin" 2 Duesseldorf University of Applied Sciences 2 European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management 2 Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft 2 kassel university press 2 Christian-Albrechts-Universität zu Kiel 1 Copenhagen Business School 1 Dipartimento di Economia e Management, Università degli Studi di Trento 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Galeria Zachęta 1 HEC Paris (École des Hautes Études Commerciales) 1 IGI Global 1 INSEAD 1 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 1 National Bureau of Economic Research 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Technische Universität Hamburg-Harburg 1 ToKnowPress 1 Universität zu Köln 1 Verlag Dr. Kovač 1
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Published in...
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Journal of business research : JBR 37 Journal of behavioral decision making 24 Journal of retailing and consumer services 15 Journal of consumer research : JCR ; an interdisciplinary bimonthly 13 Psychology & marketing 11 International journal of advertising : the review of marketing communications 9 The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 8 Eye Tracking in der Sport- und Veranstaltungsbranche 7 Judgment and Decision Making 7 Tourism management : research, policies, practice 6 Games and economic behavior 5 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 5 Journal of economic behavior & organization : JEBO 5 Journal of management information systems : JMIS 5 Journal of the Economic Science Association : a companion journal to Experimental economics 5 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 5 Management science : journal of the Institute for Operations Research and the Management Sciences 5 SpringerLink / Bücher 5 Asia Pacific journal of marketing and logistics 4 Electronic commerce research 4 Journal of advertising : official publication of the American Academy of Advertising 4 Journal of advertising research 4 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4 Journal of marketing research 4 Journal of marketing research : JMR 4 Behavioral research in accounting 3 Experimental economics : a journal of the Economic Science Association 3 HEC Paris research paper series 3 International journal of market research 3 International review on public and non-profit marketing 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of retailing 3 Marketing letters : a journal of research in marketing 3 Network Intelligence Studies 3 Online Information Review 3 Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology 3 Production and operations management : the flagship research journal of the Production and Operations Management Society 3 The journal of brand management : an international journal 3 Applied economics letters 2
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Source
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ECONIS (ZBW) 542 RePEc 40 EconStor 37 Other ZBW resources 22 BASE 4
Showing 91 - 100 of 645
Cover Image
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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Self-decisions versus other-decisions in adventure tourism
Lin, Wuji; Li, Mimi; Lin, Jingmin; Lin, Jingyuan - In: Journal of travel and tourism marketing 39 (2022) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10013178074
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
Persistent link: https://www.econbiz.de/10012111629
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Objective measurement of experiences in tourism and hospitality : a systematic review of methodological approaches and best practices
Lin, Yeqiang; Mitas, Ondrej; Shen, Ye; Bastiaansen, Marcel - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1382-1403
Persistent link: https://www.econbiz.de/10015192605
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Spokesperson effectiveness in B2B advertising : spokesperson characteristics and posture using eye-tracking
Dutta, Tanusree; Roy, Subhadip; Sarkar, Soumya; Nag, Sudipa - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2699-2715
Persistent link: https://www.econbiz.de/10015205299
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Service experience lies in the eye of the beholder : contextualizing extant literature toward integrating eye-tracking in service research
Wetzels, Ruud; Wetzels, Martin; Lemmink, Jos; Grewal, Dhruv - In: The journal of services marketing 38 (2024) 9, pp. 1117-1131
Persistent link: https://www.econbiz.de/10015207214
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Metaphorical effects of advertising in different types of hotels : evidence from eye-tracking
Chen, Xianglan; Xiang, Bingqing; Bilgihan, Anil - In: International journal of contemporary hospitality management 36 (2024) 12, pp. 4192-4214
Persistent link: https://www.econbiz.de/10015145522
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Visual attention and product interaction : a neuroscientific study on purchase across two product categories in a virtual store
Bigné Alcañiz, J. Enrique; Simonetti, Aline; … - In: International journal of retail and distribution management 52 (2024) 4, pp. 389-406
Persistent link: https://www.econbiz.de/10015154636
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Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of retailing 100 (2024) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10015065352
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The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
García-Carrión, Beatriz; Muñoz-Leiva, Francisco; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015076553
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